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Third Wave Coffee enters Kochi with two new cafés

Third Wave Coffee enters Kochi with two new cafés
Third Wave Coffee forays into Kerala with two outlets in Kochi · thehindubusinessline.com

Third Wave Coffee has opened two cafés in Kochi, Kerala.

The cafés are in Panampilly Nagar and Noel Focus, Chittethukara.

This is the company’s 27th market in India.

It now has 104 cafés in South India.

The company wants to attract young people, especially Gen Z and younger millennials.

It says customers visit cafés for coffee, space, and new experiences.

Third Wave Coffee gets coffee directly from farmers through farms, mostly in Karnataka.

It plans to open about 320 locations by FY27 and is also looking at Thiruvananthapuram and Kozhikode.

Key facts

New locations
Panampilly Nagar and Noel Focus, Chittethukara, Kochi
Market position
Third Wave Coffee’s 27th market
South India footprint
104 cafés
Target customers
Gen Z and younger millennials, with many customers aged 25–35
Potential next markets
Thiruvananthapuram and Kozhikode
Expansion target
Approximately 320 locations by FY27
Coffee sourcing
Coffee is sourced directly from farmers through multiple farms, largely in Karnataka
New brand initiative
Third Rush Desserts, a dessert-focused brand

Quotes

Anirudh Sharma

Co-founder of Third Wave Coffee

“Our focus on strengthening our Food Innovation Lab and state-of-the-art roastery further supports this expansion”
thehindubusinessline.com
“We are also seeing a shift of people towards coffee consumption when they want to experience fewer beverages”
thehindubusinessline.com

Sources

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