India’s Spice Industry Turns to Quality to Build Consumer Trust

India grows and sells a lot of spices, but many buyers want stronger proof that the products are safe.

The industry is therefore paying more attention to how spices are grown, not just how they are processed.

This includes testing soil, using fewer pesticides and training farmers.

The change became more important after Indian spice products were recalled in Singapore and Hong Kong.

India’s domestic spice market is large, but about 60% of it is still made up of smaller, unorganised businesses.

Organised companies hope to gain customers by offering better testing, traceability and consistent quality.

These improvements cost money and require close work with farmers.

Quick-commerce services may help smaller regional brands reach more shoppers.