3 weeks ago
Sweets Makers Face Testy Festive Season Amid Food Safety Crackdown
Every year, big Indian festivals are a time for families to enjoy sweets together.
This year, the people who make these sweets, called mithai, are getting ready during a tougher time.
They have to be extra careful that their sweets are clean, fresh, and safe to eat.
Government food inspectors are checking more often and punishing companies that break the rules.
Some companies were ordered to stop making certain products, and others had to pay fines.
At the same time, the ingredients used to make sweets, like milk and dry fruits, cost more money.
Making sweets also needs fuel and packaging, and those have become pricier too.
That means a box of sweets may cost a little more this festive season.
Sweet makers say they will not use bad ingredients just to save money.
They hope customers will trust their sweets because they are made safely and taste great.
Sweets and mithai brands face heightened food safety scrutiny and rising input costs ahead of the festive season.
Festive sales are expected to grow by 15-20%, driven by premium mithai, gifting and corporate orders.
FSSAI has issued prohibition orders against food businesses in Rajasthan and penalties in Karnataka.
Bikanervala and Param Dairy received notices over consumer complaints, including alleged fungal contamination.
Average milk procurement costs rose 7.2% year-on-year to Rs 46.61 per litre in Q1 FY27, with Maharashtra milk prices up Rs 2 per litre this month.
- Who
- Sweets and mithai makers such as Khoya Mithai, Ghantewala, Haldiram's, Heritage Foods, Akhand Sweets and Toujours, along with regulators FSSAI and state FDAs such as the Maharashtra FDA.
- What
- Sweets makers are preparing for the festive season under intensified food safety enforcement and rising costs of milk, khoya, ghee and dry fruits; regulators have issued orders, penalties and notices to food businesses.
- Where
- India, including Maharashtra, Delhi-NCR, Rajasthan, Karnataka, Hyderabad and Mumbai; Khoya Mithai is also available in Dubai.
- When
- Ahead of the upcoming festive season; Maharashtra milk prices rose by Rs 2 per litre this month, and Amul and Mother Dairy raised prices in May.
- Why
- Festive demand raises production volumes and stresses supply chains, while regulators intensify checks on adulteration and hygiene and input costs climb.
Key facts
- Expected festive sales growth
- 15-20%
- Haldiram's market share
- Estimated 33% of India's organised mithai market
- Milk procurement cost (Q1 FY27)
- Rs 46.61 per litre, up 7.2% year-on-year
- Maharashtra buffalo milk price
- Rs 78 per litre after a Rs 2 rise this month
- Ingredient cost impact
- A moderate increase can push khoya-based mithai costs up by 10-15%
- FSSAI prohibition orders
- Shree Shyam Foods, Bharat Food Products and KDP Food Industry in Rajasthan
- Notices issued
- Bikanervala (hygiene complaint) and Param Dairy (alleged fungal contamination via IRCTC)
- Recent milk price hikes
- Amul and Mother Dairy raised prices by Rs 2 per litre in May across Delhi-NCR and north India
Quotes
Sid Mathur
Co‑founder of Khoya Mithai
““Our teams are regularly trained on food safety and handling protocols. Festive demand can increase production volumes, but our benchmarks remain strong. Every ingredient that goes into our mithai has to meet quality standards throughout the year so that consumers do not worry about the safety of what they are eating.””
financialexpress.com










