3 weeks ago

Sweets Makers Face Testy Festive Season Amid Food Safety Crackdown

Sweets Makers Face Testy Festive Season Amid Food Safety Crackdown
This festive season to be testy for sweets makers · financialexpress.com

Every year, big Indian festivals are a time for families to enjoy sweets together.

This year, the people who make these sweets, called mithai, are getting ready during a tougher time.

They have to be extra careful that their sweets are clean, fresh, and safe to eat.

Government food inspectors are checking more often and punishing companies that break the rules.

Some companies were ordered to stop making certain products, and others had to pay fines.

At the same time, the ingredients used to make sweets, like milk and dry fruits, cost more money.

Making sweets also needs fuel and packaging, and those have become pricier too.

That means a box of sweets may cost a little more this festive season.

Sweet makers say they will not use bad ingredients just to save money.

They hope customers will trust their sweets because they are made safely and taste great.

Key facts

Expected festive sales growth
15-20%
Haldiram's market share
Estimated 33% of India's organised mithai market
Milk procurement cost (Q1 FY27)
Rs 46.61 per litre, up 7.2% year-on-year
Maharashtra buffalo milk price
Rs 78 per litre after a Rs 2 rise this month
Ingredient cost impact
A moderate increase can push khoya-based mithai costs up by 10-15%
FSSAI prohibition orders
Shree Shyam Foods, Bharat Food Products and KDP Food Industry in Rajasthan
Notices issued
Bikanervala (hygiene complaint) and Param Dairy (alleged fungal contamination via IRCTC)
Recent milk price hikes
Amul and Mother Dairy raised prices by Rs 2 per litre in May across Delhi-NCR and north India

Quotes

Sid Mathur

Co‑founder of Khoya Mithai

““Our teams are regularly trained on food safety and handling protocols. Festive demand can increase production volumes, but our benchmarks remain strong. Every ingredient that goes into our mithai has to meet quality standards throughout the year so that consumers do not worry about the safety of what they are eating.””
financialexpress.com

Sources

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