10 hrs ago
Karmic Beauty Promotes Longevity-Based Indian Skincare and Haircare
Karmic Beauty is an Indian beauty company that makes skincare and haircare products.
It says products should help skin and hair stay healthy over a long time.
The company calls this idea “skin longevity.”
Its products are designed for conditions such as sunlight, pollution and changing weather.
The brand’s main ingredient system is called LONGÈVE BLEND™.
It says this system contains five plant-based ingredients.
The company also says it studied customer feedback and product testing while developing its formulas.
Its products include moisturizer, sunscreen and two shampoos.
The claims and information come from a company-provided advertorial.
Karmic Beauty describes itself as India’s first cross-category longevity beauty brand spanning skincare and haircare.
Its patent-pending LONGÈVE BLEND™ combines five plant-derived ingredients targeting barrier support, hydration, elasticity and stress protection.
The brand says its formulations address conditions affecting Indian skin, including UV exposure, pollution and climate.
Karmic Beauty cites more than 12,000 customer conversations, 10,000 product reviews and 500 consultations in developing its approach.
Its portfolio includes facial moisturizers, sunscreen, keratin repair shampoo and a botanical scalp-balance shampoo.
- Who
- Karmic Beauty, founded by Dr. Vaibhav Mittal and co-founder Komal Mittal.
- What
- The brand is promoting a longevity-focused skincare, scalp-care and haircare portfolio built around its Skin Longevity approach.
- Where
- New Delhi, India.
- When
- The announcement was dated September 23; the year was not specified in the article.
- Why
- Karmic Beauty says it aims to support long-term skin, scalp and hair health rather than focus on quick cosmetic results or isolated ingredients.
Key facts
- Brand
- Karmic Beauty
- Core concept
- Skin Longevity
- Proprietary platform
- Patent-pending LONGÈVE BLEND™, a composition of five plant-derived ingredients
- Customer research cited
- More than 12,000 customer conversations, 10,000 product reviews and 500 consultations
- Featured skincare products
- Mattifying Hydra All-Day Cream and Longevity Sunscreen SPF 50+ PA++++
- Featured haircare products
- Keratin Bond Repair Shampoo and Gentle Balance Shampoo
- Research unit
- The Lab of Skin Longevity™
Quotes
Dr. Vaibhav Mittal
Founder and CEO of Karmic Beauty
“The beauty industry is moving from an ingredient economy to a biology economy. Skin does not function through isolated pathways. Barrier integrity, oxidative stress, inflammation, matrix integrity and microbiome balance are interdependent systems.”
theprint.in
“Our approach begins with a simple equation: Daily Damage > Daily Recovery = Decreased Skin Longevity. When daily damage outpaces the skin’s ability to recover, its long-term health is affected.”
theprint.in
Sources
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