3 hrs ago
Ccigmaa Bets Salon Trust Will Drive India’s Haircare Shift
India’s professional haircare market is growing quickly.
Many people are now buying salon-style products to use at home.
Ccigmaa Lifestyle first learned about customers’ hair needs by working with salons.
The company says hair can differ across India because of water, humidity and hair types.
It sells several brands for haircare, men’s grooming, children and skincare.
Its idea is that customers may trust products more when stylists have tested them first.
Other companies are starting with direct-to-consumer brands instead.
Ccigmaa is betting that salon experience will help its products stand out.
India’s professional haircare market is projected to reach $959.60 million by 2031, growing 11% annually.
Ccigmaa Lifestyle, founded by Dhruv Sayani in 2019, developed its products through salon experience across Indian cities.
The company says salon-tested formulations can build stronger consumer trust than products launched directly to households.
Its portfolio includes KT Professional, KT Men, KT Kids and KT Derma, covering haircare, grooming, children’s care and skincare.
KT Men now sells at ₹699–₹999, while the company has expanded through licensing partnerships and premium positioning.
- Who
- Ccigmaa Lifestyle Pvt Ltd., founded by Dhruv Sayani, and its brands under the KT portfolio.
- What
- The company is expanding from professional salon products toward household retail and broader personal-care categories.
- Where
- India, across salons and household consumers in different regions.
- When
- Ccigmaa was founded in 2019; KT Men’s price increase and the cited market projections relate to the current expansion described in the article.
- Why
- Ccigmaa believes salon testing and stylist recommendations can create trust as Indian consumers increasingly examine premium personal-care products.
Salon-First Strategy
Direct-to-Consumer Strategy
How to build trust
Salon-First Strategy
Ccigmaa argues that products should be tested by stylists first, with salon recommendations building credibility before retail expansion.
Direct-to-Consumer Strategy
Other personal-care companies are pursuing the opposite route: establish a consumer brand directly and address salon credibility later, if needed.
Where growth should begin
Salon-First Strategy
The salon-first approach treats professional use as the foundation for products eventually purchased at home.
Direct-to-Consumer Strategy
A direct-to-consumer approach prioritizes reaching household shoppers quickly rather than relying on salon relationships.
What creates differentiation
Salon-First Strategy
Ccigmaa says its decade of salon experience helps it address regional differences in Indian hair, water, humidity and customer needs.
Direct-to-Consumer Strategy
The article notes that the market is crowded and that rival companies are also pursuing India’s premiumisation trend from different starting points.
Key facts
- Projected market size
- India’s professional haircare market is expected to reach $959.60 million by 2031.
- Projected annual growth
- IndustryARC estimates annual growth of 11%.
- Company founded
- Ccigmaa Lifestyle was founded by Dhruv Sayani in 2019.
- Brand portfolio
- KT Professional, KT Men, KT Kids and KT Derma.
- KT Men price range
- ₹699 to ₹999, compared with its original ₹399 entry price.
- Licensing partnerships
- KT Men has partnered with the Argentina Football Association, while KT Kids has run two licensing partnerships in 15 months.
- Premiumisation outlook
- A July 2026 KPMG report cited in the article estimates that more than 500 million Indians will enter middle- and high-income brackets by 2030.
Sources
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