2 hrs ago
Kesh King Launches Scalp First Range for Individual Needs
Kesh King has introduced a new group of products called Scalp First.
The products are meant to care for the scalp, which is the skin under the hair.
The company says different people have different scalp needs.
It is starting with products for oily scalps and dry scalps.
Oily-scalp products are designed for concerns such as greasy roots and itchiness.
Dry-scalp products are intended for concerns such as flaking and tightness.
The range includes shampoos, oils, serums and mists.
People can also take a quiz to get product suggestions for their scalp type.
The company says the products combine Ayurvedic ideas with modern scalp science.
Kesh King, an Emami Limited brand, has launched the gender-inclusive Scalp First scalp-care range.
The portfolio initially includes separate Oily Scalp and Dry Scalp product lines.
Products target concerns including excess oil, itchiness, dandruff, dryness, flakiness and scalp tightness.
The range includes shampoos, oils, serums and mists priced between Rs 399 and Rs 499.
The products are planned for rollout from mid-September 2026 through online and modern-trade channels.
- Who
- Kesh King, the hair-care brand from Emami Limited, announced the range, with comments from Avishi Raj Lohia, Brand Strategist at Emami Limited.
- What
- The company launched Scalp First, a premium, gender-inclusive scalp-care range organized around oily and dry scalp needs.
- Where
- The products are planned for sale through the Kesh King website, Amazon, Nykaa, Myntra, Flipkart and modern-trade channels.
- When
- The announcement was dated September 19; the range is planned to roll out from mid-September 2026.
- Why
- Kesh King says it wants to shift hair care from a hair-first approach to targeted scalp care based on individual needs.
Key facts
- Brand
- Kesh King, from Emami Limited
- Portfolio
- Oily Scalp and Dry Scalp ranges
- Product formats
- Shampoos, oils, serums and mists
- Price range
- Rs 399 to Rs 499
- Target concerns
- Hair fall, dandruff, dryness, itchiness, excess oil, flakiness and scalp tightness
- Personalization feature
- The Kesh King Scalp Quiz provides scalp-type-based product recommendations
- Planned rollout
- From mid-September 2026 through the brand website, e-commerce platforms and modern trade
Quotes
Avishi Raj Lohia
Brand Strategist at Emami Limited
“Scalp First is our response—targeted scalp care built around distinct needs, beginning with oily and dry scalps, and designed to be inclusive rather than gender-defined.”
theprint.in
Sources
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