1 week ago

Bihar Links Creator Payments to Government Scheme Video Views

Bihar wants to use social-media creators to explain government schemes.

Some eligible creators may earn money when their videos reach many viewers.

The new rules can pay up to ₹1 lakh for one video.

The payment depends on how many people watch the video within set time periods.

Creators generally need at least 1 lakh followers and other records to qualify.

They also need to have operated for at least one year and provide six months of analytics.

The government has not yet explained exactly how it will check views or approve payments.

Bihar’s plan is part of a wider trend of governments using online creators to reach citizens.

Key facts

Maximum payment: ₹1 lakh for a single video.
Initial view benchmark: ₹1 lakh for the first 1 lakh views within the first 30 days after upload.
Additional payment: ₹10,000 for every additional 1 lakh views after the 30-day performance period, subject to the per-video cap.
Follower requirement: At least 1 lakh followers on Facebook, Instagram, X or YouTube.
Account history: The social-media account or media must have existed for at least one year.
Required analytics: Applicants must submit six months of analytics data.
Implementation status: The Information and Public Relations Department has not yet issued detailed implementation rules.

financialexpress.com · 1 week ago