1 week ago
Bihar Cabinet Approves Payments for Scheme Videos Reaching Lakh Views
Bihar has changed its rules for people who make online videos about government schemes.
Some eligible creators may receive money when many people watch their videos.
The reported rate is Rs 10,000 for every 1 lakh views.
One video can receive no more than Rs 1 lakh.
The views and creator details must be checked.
Reports differ on whether the views are counted within 30 days or after 30 days of performance.
The government says social media can help explain schemes to more people in simpler language.
Bihar also approved an agreement to help develop an AI ecosystem in the state.
Bihar’s Cabinet approved amendments allowing eligible creators to earn from videos about state government schemes and programmes.
Creators can receive Rs 10,000 for every 1 lakh verified views, with reports differing on whether views are assessed within or after 30 days.
The maximum payment for a single video is capped at Rs 1 lakh.
The rules include verification requirements and periodic checks of followers on listed social-media accounts, pages and channels.
The Cabinet approved the amendment among 13 proposals and also cleared an AI ecosystem memorandum with Taiyo AI India Pvt Ltd.
- Who
- Empanelled social-media creators, influencers and other online content creators covered by Bihar’s government media rules.
- What
- The Bihar Cabinet amended the Bihar Social Media and Other Online Media Rules, 2026, to provide additional payments for eligible videos about government schemes and programmes.
- Where
- Bihar, India.
- When
- The amendments were approved on Wednesday; reports describe a 30-day performance period, but differ on whether views are assessed within or after that period.
- Why
- To use social media’s reach to promote and explain government schemes, including to younger people who frequently watch videos on mobile phones.
Key facts
- Payment rate
- Rs 10,000 for every 1 lakh views
- Maximum payout
- Rs 1 lakh per video
- Timing
- Reports refer to a 30-day performance period, with differing descriptions of when qualifying views are counted
- Eligibility
- Empanelled creators and other online content creators covered by Bihar’s government media rules
- Content covered
- Videos about Bihar government schemes and programmes
- Conditions
- Payments are subject to verification and other conditions; follower checks on listed accounts are also planned
- Additional decision
- A memorandum between Bihar’s Information Technology Department and Taiyo AI India Pvt Ltd was approved to develop an AI ecosystem
Quotes
An official
Bihar state government official
“The maximum amount payable for a single video will be Rs 1 lakh.”
indianexpress.com
Sources
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