2 weeks ago
EPL sees beauty and cosmetics as key growth driver
EPL is a big company that makes tubes for toothpaste and other products.
They say their beauty and cosmetics business will help them grow a lot in the future.
They also make oral care products, which are things like toothpaste.
The company grew a lot in the last three months and thinks it will keep growing.
They now expect to grow a bit more than they thought before.
EPL wants to become a global leader in packaging for emerging markets.
They are also merging with another company called Indovida.
This merger will help them make new kinds of packaging, like bottles.
They hope to get new customers like Coca-Cola and PepsiCo.
The merger is still waiting for some approvals before it can be completed.
EPL Ltd expects its beauty and cosmetics business to be a key growth engine, alongside its steady oral care segment.
The company raised its near-term revenue guidance to 16-18% and retained its margin guidance at 20%.
EPL reported 25% topline growth in the June quarter and expects momentum to continue in July.
The proposed merger with Indovida, which could create a consumer packaging major with a combined valuation of around $2 billion, has received CCI approval and awaits stock exchange and SEBI clearances.
EPL's global market share in oral care tubes is about 35%, while its share in personal care packaging is around 8%.
- Who
- EPL Ltd, led by Global CEO Hemant Bakshi, and its merger partner Indovida
- What
- EPL expects beauty and cosmetics to be a key growth driver and raised its near-term revenue guidance to 16-18%
- Where
- India, with EPL operating 21 facilities across 11 countries
- When
- Reported on August 16, 2026, following the June quarter results
- Why
- To become a global leader in consumer packaging focused on emerging markets and expand beyond tubes into new packaging formats
Growth Optimism
Market Challenges
Beauty and cosmetics growth potential
Growth Optimism
Beauty and cosmetics could grow as much as 20%, driven by rising per capita consumption in India.
Market Challenges
The segment faces competition and the company's current market share is relatively low at about 8%.
Raw material cost impact
Growth Optimism
EPL successfully passed on the entire cost increase from polymer price hikes to customers.
Market Challenges
The Middle East crisis pushed polymer-based raw material prices up by almost 100% during the June quarter.
Key facts
- Company
- EPL Ltd (formerly Essel Propack Ltd)
- Global CEO
- Hemant Bakshi
- June quarter topline growth
- 25%
- Near-term revenue guidance
- 16-18%
- Margin guidance
- 20%
- Global oral care tubes market share
- About 35%
- Personal care packaging market share
- About 8%
- Merger partner
- Indovida (combined valuation around $2 billion)
Quotes
Hemant Bakshi
Global CEO of EPL Ltd
“"An average lady in India will consume two or three beauty products every day, compared to women in Korea, who use almost eight products every day. So there is a significant gain in per capita consumption that will happen in India over the next four to five years."”
thehindubusinessline.com
“"We want to become a global leader in consumer packaging, focused on emerging markets. Rather than just being a supplier, we have to become an innovation partner for our customers."”
thehindubusinessline.com











