2 weeks ago
Wipro Consumer Care Acquires 60% Stake in Skincare Brand Dermatouch
A big Indian company that makes soap and other care products bought a big part of a company that makes skincare.
The company is called Wipro Consumer Care, and the skincare brand is called Dermatouch.
Wipro paid about ₹387.5 crore for 60 percent of the brand.
Dermatouch sells its products online, on marketplaces, and in shops.
The two people who started Dermatouch will keep running it.
Wipro says it is good at research, making products, and getting them into stores.
Dermatouch is good at selling to people on the internet.
Together, they want to help the brand grow even more.
Many other companies are also buying skincare brands these days.
That is because people in India are buying more beauty and skincare products than before.
Wipro Consumer Care & Lighting acquired a 60% stake in skincare brand Dermatouch at an enterprise value of ₹387.5 crore.
The remaining 40% stake will be acquired over the next three years, with the purchase linked to Dermatouch's performance.
Co-founders Anish Nagpal and Amit Purswani, along with the existing management team, will continue to run the business.
The deal is Wipro Consumer Care's 18th acquisition globally, its third strategic deal in a month, and its first digital-first brand.
Dermatouch reported FY26 revenue of ₹131 crore, up 114%, and India's beauty and personal care market is projected to grow from about $23 billion (FY25) to $40 billion (FY30).
- Who
- Wipro Consumer Care & Lighting, which acquired the stake from Dermatouch co-founders Anish Nagpal and Amit Purswani, who will continue to run the business with the existing management team.
- What
- Acquisition of a 60% stake in the digital-first skincare brand Dermatouch for an enterprise value of ₹387.5 crore, with the remaining 40% to be acquired over three years.
- Where
- India — Wipro Consumer is based in Bengaluru, and Dermatouch operates through its direct-to-consumer platform, online marketplaces and offline retail in India.
- When
- Announced on Tuesday; the residual stake will be acquired over the next three years.
- Why
- To enter the digital-first skincare segment and tap India's fast-growing market for science-backed beauty and personal care products.
Key facts
- Buyer
- Wipro Consumer Care & Lighting
- Target brand
- Dermatouch
- Enterprise value
- ₹387.5 crore
- Stake acquired
- 60% now; remaining 40% over three years
- Founders continuing
- Anish Nagpal and Amit Purswani
- Acquisition count
- 18th globally; third strategic deal in a month
- Dermatouch FY26 revenue
- ₹131 crore, up 114% year on year
- Market projection
- India's beauty and personal care market to grow from about $23 billion (FY25) to $40 billion (FY30), per Redseer
Quotes
Kumar Chander
CEO, Wipro Consumer Care & Lighting and MD, Wipro Enterprises
“Dermatouch represents an exciting opportunity for us as our first foray into digital brands. We have been clear that we would only look at digital brands that have the potential to expand offline, which Dermatouch has already proven.”
financialexpress.com
“Building digital brands is not our strength…That's why we rely on founders like Anish and Amit because that's their strength.”
livemint.com
Sources
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