3 weeks ago
Typsy Beauty Raises ₹20 Cr For Quick Commerce, Retail Expansion
A company that makes makeup called Typsy Beauty got some new money to help it grow.
The money is about 20 crore rupees, which is around 2.1 million dollars.
Smart investors who help businesses grow gave them the money.
Typsy Beauty makes lipstick, eye makeup, face makeup, and perfume.
Their products cost between 600 and 900 rupees, which is on the fancier side.
They sell their makeup on their own website and on big shopping sites.
They also sell through fast delivery apps so people can get makeup quickly.
The company wants to use the money to sell in more stores and make new products.
They also want to start making skincare, like creams, not just makeup.
Big beauty companies are also buying other small makeup brands these days.
Typsy Beauty raised ₹20 Cr ($2.1 Mn) in a funding round led by Saama Capital, with participation from Genesis Luxury founder Sanjay Kapoor and SRF Family Office.
Existing backers, including Borderline Media founder Tanaaz Bhatia and family offices of Havells and Eicher Motors, also participated in the round.
The funds will be used to deepen the D2C startup's quick commerce push and expand its offline retail footprint.
Typsy Beauty plans to enter skincare through hybrid skincare-makeup launches, scale its fragrance sub-brand Spritz by Typsy, and launch 10 new products in the coming months.
The fundraise comes amid industry M&A activity, including Nykaa's planned majority acquisition of Aminu (up to ₹32 Cr), L'Oreal's agreement to acquire a majority stake in Innovist, and HUL's acquisition of a stake in Minimalist for ₹2,706.4 Cr.
- Who
- Typsy Beauty, a Delhi NCR-based D2C beauty and personal care startup founded in 2022 by Kairavi Bharat Ram, Shashank Tibrewal and Shruti Gupta
- What
- Raised ₹20 Cr ($2.1 Mn) in funding led by Saama Capital to deepen quick commerce, expand offline retail, enter skincare, and scale its fragrance sub-brand Spritz by Typsy
- Where
- Delhi NCR, India
- When
- Exact announcement date is not stated in the article; reported as a current development, with Nykaa's Aminu acquisition announced 'just yesterday' relative to the report
- Why
- To accelerate growth by strengthening quick commerce distribution, expanding offline retail, entering skincare with hybrid skincare-makeup products, and launching new items across marketplaces
Key facts
- Company
- Typsy Beauty
- Funding Raised
- ₹20 Cr ($2.1 Mn)
- Lead Investor
- Saama Capital
- Founded
- 2022
- Founders
- Kairavi Bharat Ram, Shashank Tibrewal, Shruti Gupta
- Headquarters
- Delhi NCR, India
- Current Portfolio
- 27 SKUs across lips, eyes, face and fragrance, priced ₹600-900
- Sales Channels
- D2C website, Nykaa, Amazon, Blinkit, Zepto
Quotes
Shashank Tibrewal
Co‑founder and CEO of Typsy Beauty
“We’ve built a business with strong fundamentals – healthy contribution margins and a repeatable growth playbook across eight marketplaces. This investment gives us the resources to accelerate into new categories and wider distribution while maintaining the discipline that got us here.”
inc42.com
Sources
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