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Uttarakhand Brand Generates ₹6 Crore, Reaches 5,500 Rural Women
House of Himalayas is a brand that sells goods made in Uttarakhand.
It helps local products reach buyers outside the villages where they are made.
The brand has recorded about ₹6 crore in business since it began.
Around 5,500 women connected to 55 local groups take part in its economic activities.
The products include food, spices, honey, herbal goods, and handicrafts.
People can buy them online in India, including through the brand’s own website.
Some products are also offered in the United States and Canada through Amazon Global.
The initiative aims to help rural women and local producers earn from their work.
House of Himalayas has recorded business worth around ₹6 crore since its launch.
The brand connects about 5,500 women from 55 Cluster Level Federations with its economic activities.
Its 83 products include traditional foods, spices, honey, herbal and personal care products, and handicrafts.
Products are sold through the brand’s website, major e-commerce and quick-commerce platforms, and Amazon Global.
The brand was unveiled by Prime Minister Narendra Modi at the Uttarakhand Global Investors Summit in Dehradun in December 2023.
- Who
- House of Himalayas and around 5,500 women associated with 55 Cluster Level Federations.
- What
- The Uttarakhand umbrella brand has recorded around ₹6 crore in business and sells local products through online channels.
- Where
- Uttarakhand, with products marketed across India and in the United States and Canada.
- When
- Since its launch; it was unveiled in December 2023.
- Why
- To bring Uttarakhand-made goods to wider markets and support rural women, farmers, and local producers.
Key facts
- Business recorded
- Around ₹6 crore since launch
- Women beneficiaries
- Around 5,500
- Cluster Level Federations
- 55
- Products included
- 83, including 60 distinctive products
- Brand unveiled
- December 2023, at the Uttarakhand Global Investors Summit in Dehradun
- International availability
- The United States and Canada through Amazon Global
Sources
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