2 hrs ago
Quick-Commerce Platforms Ramp Up Festive Cashback Offers
Quick-commerce companies deliver groceries and other items very quickly.
Before the festive season, these companies are offering customers more discounts.
Amazon Now is giving cashback when people spend enough money, with extra benefits for Prime members.
BigBasket is giving special discounts to new customers.
Zepto is offering larger discounts for people who place bigger orders.
Flipkart Minutes is also reducing prices on orders above certain amounts.
Zepto said it will add offers through banks, fintech companies and EMIs.
These deals are meant to encourage shoppers to buy more during the festive period.
Amazon Now offers cashback from Rs 50 to Rs 200 based on order value and Prime membership.
BigBasket is offering new customers up to Rs 150 off on qualifying orders.
Zepto offers discounts ranging from Rs 50 to Rs 200 across increasing purchase thresholds.
Flipkart Minutes provides Rs 50 off on Rs 999 orders and Rs 100 off on Rs 1,999 orders.
Platforms are using cashback, bank discounts and payment promotions to increase festive-season basket sizes.
- Who
- Amazon Now, BigBasket, Zepto and Flipkart Minutes.
- What
- The quick-commerce platforms are increasing cashback, discounts and payment-linked promotions.
- Where
- On the platforms’ quick-commerce services; the articles do not specify a physical location.
- When
- Ahead of the festive season, including Dhanteras promotions mentioned by Zepto.
- Why
- To compete on overall consumer value and encourage larger order baskets during the festive period.
Key facts
- Amazon Now cashback
- Rs 50 on orders above Rs 499, Rs 100 above Rs 899 and Rs 200 for Prime members above Rs 1,499.
- BigBasket offer
- New customers receive Rs 150 off above Rs 899 and Rs 100 off above Rs 399.
- Zepto discount range
- Discounts range from Rs 50 to Rs 200 on purchases above Rs 699 to Rs 2,499.
- Zepto payment offers
- The platform is expanding offers across banks, fintech companies and EMIs.
- Zepto Dhanteras offers
- Dedicated offers are planned on eligible gold and silver coins, with flexible EMI options for high-value purchases.
- Flipkart Minutes offer
- Rs 50 off on Rs 999 orders and Rs 100 off on Rs 1,999 orders.
- Business objective
- Cashback and promotions are intended to encourage customers to increase basket sizes.
Quotes
Devendra Meel
Chief business officer at Zepto
“This festive season, we’re expanding our offers across banks, fintech and EMIs, giving users more ways to unlock value. This year for Dhanteras, we’re also bringing dedicated offers on eligible gold and silver coins, along with flexible EMI options for high-value purchases.”
financialexpress.com








