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Uttar Pradesh Cuisine Initiative Expands Toward Global Markets
Uttar Pradesh has a program called One District, One Cuisine.
It highlights special foods from each of the state’s 75 districts.
The program displayed these foods at a large trade show.
It also made agreements with companies and institutions that can help local food businesses.
Some partners can help with packaging and technology.
Others can help make sure the food is safe and reach more buyers.
The pavilion recorded business activity worth ₹66.49 crore and received 2,223 B2B inquiries.
The goal is to help traditional foods become stronger businesses and reach markets outside the state.
The One District, One Cuisine initiative showcased culinary specialties from Uttar Pradesh’s 75 districts at the Uttar Pradesh International Trade Show.
The initiative signed MoUs with Walmart Vriddhi, the Indian Institute of Packaging, and Birla Aircon.
The Central Food Technological Research Institute and Food Safety and Standards Authority of India joined as ODOC partners.
From September 25 to 29, the pavilion recorded ₹66.49 crore in combined B2C and B2B activity, including 2,223 B2B inquiries.
The partnerships aim to improve packaging, technical support, food safety, branding, and market access for local food products.
- Who
- Uttar Pradesh’s One District, One Cuisine initiative, state officials, business entities, and technical and regulatory institutions.
- What
- The initiative showcased district-level cuisines, signed three MoUs, added two institutional partners, and generated reported business activity and inquiries.
- Where
- At the One District, One Cuisine pavilion in Hall No. 16 of the Uttar Pradesh International Trade Show.
- When
- The activities were recorded during the Uttar Pradesh International Trade Show from September 25 to 29; the article refers to the event as UPITS-2026.
- Why
- To connect Uttar Pradesh’s traditional food products with packaging improvements, technical support, food-safety standards, branding, market access, and broader business opportunities.
Key facts
- Initiative
- One District, One Cuisine (ODOC)
- Geographic scope
- Culinary identities from all 75 districts of Uttar Pradesh
- Event
- Uttar Pradesh International Trade Show, referred to as UPITS-2026
- Event dates
- September 25-29
- Reported combined activity
- ₹66.49 crore, comprising ₹6.76 crore in B2C and ₹59.73 crore in B2B activity
- B2B inquiries
- 2,223
- MoU signatories
- Walmart Vriddhi, the Indian Institute of Packaging, and Birla Aircon
- Institutional partners
- Central Food Technological Research Institute and Food Safety and Standards Authority of India
Sources
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