1 week ago
Berger Paints’ Khushrangi Ad Replaces Celebrities With Nostalgic Colour
Berger Paints made a new advertisement about a cheerful clown named Khushrangi.
Khushrangi’s name means “happy colour.”
He keeps smiling even when difficult things happen to him.
He misses a bus, walks through rain and gets covered in dust.
But his colours stay bright and the dust falls away.
This shows how Berger says its paints can stay attractive and protected.
The advertisement uses old-fashioned television pictures and circus images to remind people of childhood.
Berger may use Khushrangi again, while celebrities will still appear in some other advertisements.
Berger Paints has introduced Khushrangi, a colourful circus clown, as the central character in its ‘Rang Bana Rahe’ campaign.
The character replaces the brand’s usual celebrity-led approach in this advertisement, though celebrities will appear in other Berger campaigns.
The commercial shows Khushrangi retaining his colours through missed transport, rain, heat, dust and other difficulties.
The campaign promotes Berger’s protective-coating products, including HomeShield, WeatherCoat Anti Dust and Easy Clean.
Its old television ratio, circus setting, pastel visuals and multilingual versions aim to evoke nostalgia among Indian audiences.
- Who
- Berger Paints and its character Khushrangi, a circus clown.
- What
- The brand launched a ‘Rang Bana Rahe’ advertisement featuring Khushrangi instead of a celebrity.
- Where
- The campaign is aimed at Indian audiences and was made in multiple languages.
- When
- The article does not provide a specific launch date.
- Why
- To present Berger’s protective coatings through a distinctive character and evoke nostalgia while showing colour lasting through difficult conditions.
Key facts
- Campaign
- ‘Rang Bana Rahe’
- Central character
- Khushrangi, a circus clown whose name means “happy colour”
- Featured products
- HomeShield, WeatherCoat Anti Dust and Easy Clean
- Advertising approach
- A character-led commercial rather than a celebrity-led advertisement
- Visual style
- Old television ratio, symmetrical framing, pastel grading and cartoon-like imagery
- Story setting
- Khushrangi travels to a performance and remains colourful through rain and dust
- Audience strategy
- Nostalgia for neighbourhood circuses and childhood memories, supported by multilingual versions
Sources
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