2 weeks ago
HOMEFOIL Launches Multi-Platform Foil Campaign Featuring Kareena Kapoor Khan
A company called HOMEFOIL makes special kitchen foil that people use to wrap and store food.
They have made two funny TV advertisements with a famous Bollywood actress named Kareena Kapoor Khan.
In one ad, people mix up oil with foil, and the joke reminds everyone to use HOMEFOIL for wrapping food.
In the other ad, a catchy song shows problems like a leaking lunch box and stale pasta.
The ads show how HOMEFOIL foil keeps food fresh and clean.
HOMEFOIL says their foil is food-safe, high quality, and good at stopping leaks.
The company wants people to choose trusted foil instead of cheap foil that may be poor quality.
This is the second time Kareena Kapoor Khan has worked with HOMEFOIL.
The ads will be shown on television, the internet, social media and outdoor billboards.
HOMEFOIL, the kitchen essentials brand from LSKB Aluminium Foils Pvt. Ltd., has launched a multi-platform campaign featuring brand ambassador Kareena Kapoor Khan.
The campaign, produced by Dharma 2.0 and directed by filmmaker Punit Malhotra, comprises two television commercials using humour-led storytelling.
It promotes the Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil, highlighting oil and moisture resistance and freshness retention.
This is the second collaboration between HOMEFOIL and Kareena Kapoor Khan, with the campaign ending on the tagline 'Wrap Karo Unwrap Karo'.
The campaign will roll out across television, digital platforms, social media and outdoor media, targeting Indian households.
- Who
- HOMEFOIL (LSKB Aluminium Foils Pvt. Ltd.) and brand ambassador Kareena Kapoor Khan; the commercials were produced by Dharma 2.0 and directed by Punit Malhotra.
- What
- Launch of a multi-platform advertising campaign with two TVCs promoting HOMEFOIL's Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil.
- Where
- New Delhi, India; the campaign will roll out across the country on television, digital, social and outdoor media.
- When
- Announced on August 14.
- Why
- To elevate everyday food wrapping into a premium, food-safe category and encourage consumers to choose certified, reliable products over price-based decisions.
Key facts
- Brand
- HOMEFOIL (LSKB Aluminium Foils Pvt. Ltd.)
- Brand Ambassador
- Kareena Kapoor Khan
- Campaign Production
- Dharma 2.0
- Director
- Punit Malhotra
- Featured Products
- Golden Embossed Aluminium Foil; Golden 2-in-1 Paper & Aluminium Foil
- Tagline
- Wrap Karo Unwrap Karo
- Media Platforms
- Television, digital platforms, social media and outdoor media
- Collaboration
- Second with Kareena Kapoor Khan
Quotes
Lakshay Singhal
Director of LSKB Aluminium Foils
““Though conscious and patient consumerism is growing, food packaging still has a blind spot in Indian homes. Packaging plays a crucial role in maintaining health, freshness of the food, and hygiene, and this campaign aims to reinforce the fact that HOMEFOIL is leading the golden embossed foil category in India, providing a premium feel to seemingly ordinary food. We have tapped into the growing visibility and popularity of Bollywood icon Kareena Kapoor Khan for the second time to bring that idea”
theprint.in
““Our focus has always been on developing products that solve real everyday kitchen challenges through thoughtful innovation. With our Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil, we are redefining everyday food wrapping by combining convenience, food safety and premium quality. Through this campaign, we want consumers to recognise that the journey to safer, fresher food begins with the products they use to wrap and preserve it.””
theprint.in
Sources
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