Business · Companies · 22 hrs ago
CU to sell Gimcheon kimbap contest winner nationwide from Oct. 27
CU, a convenience store chain operated by BGF Retail, will sell a new kimbap nationwide from Oct.
27.
The recipe won the third contest held as part of the Gimcheon Kimbap Festival in South Korea.
Kimbap is a Korean rice roll wrapped in seaweed.
The new version contains spicy Chinese-style pepper-and-pork stir-fry, perilla leaves and egg.
BGF Retail and Gimcheon city have been turning contest-winning recipes into products since 2024.
CU says the winners from the first two contests each sold 500,000 units.
The company will also bring back those earlier products from Oct.
13 and sell the new kimbap at a festival booth in Gimcheon from Oct.
23 to 25.
CU will sell the winning entry from the Gimcheon Kimbap Festival contest nationwide from Oct. 27.
The product is a kimbap filled with spicy Chinese-style pepper stir-fry, perilla leaves and egg.
BGF Retail has worked with Gimcheon city since 2024 to turn contest-winning recipes into products for CU stores nationwide.
CU plans to sell the new kimbap at a booth during the Gimcheon Kimbap Festival, held Oct. 23-25.
- Who
- CU, operated by BGF Retail, and Gimcheon city.
- What
- CU will launch nationwide the winning entry from the festival’s third kimbap contest.
- When
- The product launches on Oct. 27, 2026.
- Where
- CU stores nationwide; CU also plans to sell it at a festival booth in Gimcheon.
- Why
- BGF Retail says the project promotes regional festivals and supports local communities.
This story does not have two clearly opposing sides.
We are pursuing mutually beneficial management that effectively promotes regional festivals.
BGF Retail and Gimcheon city began turning festival contest winners into products for CU stores nationwide.
CU planned to begin reselling products based on the first two contest winners.
The Gimcheon Kimbap Festival is scheduled to take place, with CU planning to sell the new product at a booth.
CU is scheduled to launch the third contest’s winning kimbap nationwide.
- Launch date
- Oct. 27, 2026
- Product
- Chinese-style spicy pepper stir-fry kimbap with perilla leaves and egg
- Contest
- Third Gimcheon Kimbap Festival contest
- Festival dates
- Oct. 23-25, 2026
- Program start
- BGF Retail and Gimcheon city have commercialized winning entries since 2024
Sources
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