Business · Companies · 1 hr ago
APD head urges business leaders to help Spain compete amid global disruption
Laura González Molero, who leads Spain’s Association for the Progress of Management and the insurer DKV in Spain, says business leaders should take a greater role in helping society navigate change.
The association represents nearly 3,000 companies across different sectors.
She says competition is changing as industries overlap and technology reshapes work, shopping and communication.
Companies have also faced the Covid crisis, supply problems and an energy crisis.
González Molero argues that competitiveness depends not only on controlling costs, but also on having skilled workers, shared goals and the right tools.
She says business leaders should help create projects that improve companies and society.
APD plans to present a detailed set of proposals at its congress on 29 October.
González Molero also says the next government, due to form from December, should pursue long-term agreements on competitiveness.
Laura González Molero urged Spanish business leaders to help make the country more competitive amid global disruption.
She said executives have a responsibility to help society by developing projects that produce visible results.
González Molero said competition now crosses traditional industry boundaries and requires businesses to work together.
She argued that competitiveness depends not only on controlling costs but also on having suitably skilled workers, shared purpose and the right tools.
The APD will present a set of proposals at its congress on 29 October.
- Who
- Laura González Molero, president of the APD and DKV in Spain.
- What
- She called on business leaders to help Spain compete and guide society through global disruption.
- When
- The interview was published on 12 October 2026. The APD congress is scheduled for 29 October.
- Where
- Spain; the article does not state where the interview took place.
- Why
- González Molero said disruption across industries and rapid change make stronger competitiveness and business involvement necessary.
This story does not have two clearly opposing sides.
Businesses faced a major crisis, González Molero said.
Supply and then energy crises followed, she said.
The APD is due to hold its congress and present proposals on competitiveness.
- APD membership
- Almost 3,000 companies across all sectors
- APD presidency
- González Molero has led the association for seven years
- Congress date
- 29 October 2026
- Proposals
- The APD plans to present a set of proposals at the congress
What people are saying
In a disordered world, executives are the new role models
We have an opportunity and, I would say more, a responsibility to become some of the role models society needs
The costs are of course important, but competitiveness is no longer just, or even close to just, having costs under control
Sources
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