Business · Trade · 6 hrs ago
Villa Franciacorta targets Asian and Mexican markets after heat-hit harvest
Villa Franciacorta, based in Monticelli Brusati in Italy’s Franciacorta wine region, says this year’s harvest should produce a strong vintage despite unusually hot weather.
The winery says its vines’ position near the hills helped keep temperatures cooler at night, and workers picked grapes in the early morning or evening to avoid the hottest hours.
Since 1978, Villa has made only vintage-dated Franciacorta wines, using grapes from its own vineyards.
It produces about 250,000 bottles a year and exports around 25% of them.
Switzerland and Japan are established markets, while the winery has recently developed sales channels in Vietnam, Thailand and Mexico.
The expansion reflects growing demand through fine dining and international tourism in those markets.
The University of Florence will work with the winery during early winemaking to test selected local yeasts.
Villa Franciacorta says its harvest held up despite unusually hot conditions and expects a strong vintage.
The winery harvested in the early morning or evening to protect workers from the heat.
It produces about 250,000 bottles a year, all vintage Franciacorta wines, and exports more than the consortium average.
Villa Franciacorta has developed new sales channels in Vietnam, Thailand and Mexico.
Its winemaking team will work with the University of Florence to test selected native yeasts.
- Who
- Villa Franciacorta, led by Roberta Bianchi Pizziol with her husband Paolo and sons Alessio and Matteo.
- What
- The winery expects a strong vintage after a heat-hit harvest and is expanding sales in Asian and Mexican markets.
- When
- The article was published on 11 October 2026; the harvest took place this year.
- Where
- Villa Franciacorta is based in Monticelli Brusati, in Franciacorta, Italy. Its newer sales channels are in Vietnam, Thailand and Mexico.
- Why
- The winery says its vineyard location and temperature differences between day and night helped it manage the heat; it is pursuing new markets through high-end restaurants and international tourism.
This story does not have two clearly opposing sides.
Sarà una grande annata, come lo è stato il 2022
Siamo attorno al 25%
Villa Franciacorta began producing only vintage Franciacorta wines.
The winery held its harvest in the early morning or evening and expects a strong vintage.
Corriere della Sera published its report on the winery’s harvest and new markets.
- Annual production
- About 250,000 bottles
- Vineyard area
- 46 hectares of vines
- Export share
- About 25%
- New markets
- Vietnam, Thailand and Mexico
- Harvest outlook
- Roberta Bianchi Pizziol called it a strong vintage
Sources
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