Entertainment · TV & Streaming · 1 day ago
Globo and Endemol Shine Brasil join forces to create new entertainment formats
Brazilian media company Globo and Endemol Shine Brasil, part of Banijay, have agreed to develop and produce new unscripted entertainment formats together.
The partnership aims to create shows with appeal in Brazil and in other markets.
The companies have worked together on existing hits such as “Big Brother Brasil” and “The Masked Singer.”
Under the new agreement, Globo will have priority rights to use the formats on its channels and platforms.
Endemol Shine Brasil will lead efforts to sell and expand them internationally through Banijay’s network of more than 170 labels in 25 territories.
The deal brings Globo’s Brazilian production reach together with Banijay’s international connections.
The partners say they want to develop original formats from the early stages, but they have not announced specific new shows or a timeline.
Globo and Endemol Shine Brasil have formed a partnership to develop and produce original non-scripted entertainment formats.
The companies aim to create franchises with global appeal and local relevance.
Globo has priority rights to exploit the new formats across its channels and platforms.
Endemol Shine Brasil will lead international expansion through Banijay Entertainment’s worldwide network.
The partners have previously worked together on shows including Big Brother Brasil and The Masked Singer.
- Who
- Brazilian media company Globo and Endemol Shine Brasil, part of Banijay Latin America.
- What
- They have partnered to develop and produce original non-scripted entertainment formats.
- When
- The partnership was reported on Oct. 11, 2026.
- Where
- Brazil, with plans to expand the formats internationally.
- Why
- To create original franchises with global appeal and local relevance.
This story does not have two clearly opposing sides.
The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment.
By bringing together Globo’s creativity with the international expertise of Endemol Shine Brasil and Banijay Entertainment, we are taking another step toward transforming our studios into a hub for developing Brazilian intellectual properties with global reach.
Everyone knows launching new original programming in our markets is no easy task, which makes this partnership all the more significant.
Endemol Shine Brasil teamed up with ReelShort on a Brazilian version of the platform’s biggest hit, Married at First Sight.
Mipcom runs during this period, according to Variety.
Variety reported that Globo and Endemol Shine Brasil had formed their partnership.
- Priority rights
- Globo will have priority rights to exploit the new formats across its channels and platforms.
- International network
- Banijay Entertainment has more than 170 labels across 25 territories.
- Previous collaborations
- Big Brother Brasil, No Limite, The Masked Singer, Dança dos Famosos and The Wall.
- Audience reach
- Globo content reaches and engages more than 70 million people daily.
Sources
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