Entertainment · TV & Streaming · 1 hr ago
YouTube says it distributes and shares revenue rather than producing shows
Pedro Pina, YouTube’s European chief, said the platform is not invested in producing content.
He made the comments while speaking with RTL Deutschland CEO Stephan Schmitter at MIPCOM.
Pina described YouTube as a distributor that shares revenue with partners, rather than a producer competing to make shows.
YouTube and RTL have worked together for more than a decade, and RTL makes full episodes and news channels available on the platform.
RTL’s action series Cobra 11 is one example of a show that has found an audience there.
Pina said YouTube depends on its partners’ success and argued that traditional broadcasters on the platform can help bring a wider range of voices to viewers.
He is encouraging broadcasters to work with YouTube, but no specific new partnership was announced.
YouTube European chief Pedro Pina said the platform distributes content and shares revenue rather than investing in producing shows.
Pina made the comments while speaking alongside RTL Deutschland CEO Stephan Schmitter.
He said YouTube relies on partner companies to make content and shares revenue generated by content on the platform.
YouTube and RTL have worked together for more than a decade, and RTL publishes full episodes and news channels on YouTube.
Pina said traditional players’ presence on YouTube can help ensure a cross-section of voices is heard.
- Who
- YouTube European chief Pedro Pina spoke alongside RTL Deutschland CEO Stephan Schmitter.
- What
- Pina said YouTube is a distributor and revenue sharer, not a producer of content.
- When
- October 12, 2026, according to the article’s publication date.
- Where
- Not stated
- Why
- Pina said YouTube relies on partner companies to produce content and shares revenue with them.
This story does not have two clearly opposing sides.
As a platform we are not invested in producing content.
we cannot be successful if our partners cannot be successful
The more traditional players start being on YouTube, the more a cross section of voices can be heard and that can only be good for democracy.
YouTube and RTL began working together.
RTL signed up for a tool to better surface full episodes and seasons of shows.
Pina spoke alongside RTL Deutschland CEO Stephan Schmitter about YouTube’s role as a distributor and revenue sharer.
- YouTube representative
- Pedro Pina, European chief
- RTL representative
- Stephan Schmitter, CEO
- Partnership
- YouTube and RTL have worked together for more than a decade
- Revenue model
- Revenue is shared video by video and minute by minute
- RTL content on YouTube
- Full episodes and news channels
Sources
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