Sports · Cricket · 6 hrs ago
Smriti Mandhana named UNICEF India celebrity advocate
Smriti Mandhana has joined UNICEF India as a celebrity advocate.
She will use her public profile to promote children's rights, gender equality and equal opportunities for girls.
UNICEF India announced her appointment on the International Day of the Girl.
Mandhana has said every girl should be free to choose her path and pursue her dreams.
Sachin Tendulkar, UNICEF's Regional Goodwill Ambassador for South Asia, welcomed her and said she could be a strong voice for children's rights.
Her appointment comes as she takes on a new role as captain of India's women's cricket team.
She is due to begin full-time white-ball captaincy in a home series against Zimbabwe.
UNICEF India named Indian cricket captain Smriti Mandhana as a celebrity advocate.
The appointment was announced on October 11, the International Day of the Girl.
Mandhana said she would support children’s rights and equal opportunities, especially for young girls.
She plans to use her influence to raise awareness of challenges children face.
Sachin Tendulkar welcomed her appointment and said she would be a strong voice for children’s rights.
- Who
- UNICEF India appointed Indian cricket captain Smriti Mandhana as a celebrity advocate.
- What
- She will promote children’s rights, gender equality and equal opportunities, especially for young girls.
- When
- October 11, 2026, on the International Day of the Girl.
- Where
- India.
- Why
- To raise awareness about children’s challenges and champion their rights and well-being.
This story does not have two clearly opposing sides.
Welcome to the @UNICEFIndia family, @mandhana_smriti! You inspire millions on the field, and I know you will be a brilliant voice for children’s rights off it.
Being a girl should not determine how far she can go.
The Board of Control for Cricket in India appointed Mandhana captain of the Indian women’s cricket team.
UNICEF India announced Mandhana as its celebrity advocate on the International Day of the Girl.
- Appointee
- Smriti Mandhana
- Role
- UNICEF India celebrity advocate
- Announcement date
- October 11, 2026
- Occasion
- International Day of the Girl
- Advocacy focus
- Children’s rights, gender equality and equal opportunities for young girls
Sources
Indian sports wrap, October 11: Smriti Mandhana named UNICEF India celebrity advocate
Smriti Mandhana Takes On Major UNICEF Role, Sachin Tendulkar Reacts
Smriti Mandhana joins UNICEF family, Sachin Tendulkar backs her mission for children
UNICEF India Names Cricket Icon Smriti Mandhana As Celebrity Advocate
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