Science & Tech · Gadgets & EVs · 2 hrs ago
Huawei files new trademark application for “Xingmang”
Huawei has filed a new application in China to register the name “Xingmang.”
The application covers smartphones, laptops, smartwatches, smart glasses, headphones and chips.
It is awaiting substantive examination by China’s trademark office.
Huawei first applied to register the name in April 2019.
The new filing has revived speculation that Huawei may launch a separate smartphone brand focused on online sales.
Earlier reports said such a brand could debut in November and used the name “Xingyao,” not “Xingmang.”
Huawei has not announced a launch under either name.
Huawei has filed a new Chinese trademark application for “Xingmang.”
The application covers products including smartphones, laptops, smartwatches, smart glasses, headphones and integrated-circuit chips.
The filing is awaiting substantive examination, according to records from China’s trademark office.
The application has renewed speculation about a possible Huawei phone sub-brand.
Huawei has not announced a sub-brand launch under “Xingmang” or “Xingyao.”
- Who
- Huawei.
- What
- It filed a new trademark application for “Xingmang,” covering several electronics products.
- When
- The filing was reported on October 12, 2026.
- Where
- China’s trademark office.
- Why
- The filing renewed speculation about a possible Huawei phone sub-brand; the reason for the application is not stated.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
Huawei’s earliest application for the name “Xingmang” dates to this month.
Reports said Huawei was preparing a new online-focused smartphone brand that could debut in November, using the name “Xingyao.
A new “Xingmang” application was reported in records from China’s trademark office.
- Application number
- 93069405
- Status
- Awaiting substantive examination
- Products covered
- Smartphones, laptops, smartwatches, smart glasses, headphones and integrated-circuit chips
- Earliest application
- April 2019
- Earlier reported brand name
- Xingyao
Sources
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