Entertainment · Music · 2 days ago
Instagram says it recommended Creed’s “Higher” to too many users
Instagram has been repeatedly suggesting Creed’s song “Higher” to many people choosing music for posts and Stories.
Users noticed it appearing alongside all kinds of photos and videos, even when they had not listened to or used the song.
“Higher” came out in 1999 and was one of Creed’s best-known rock songs.
Instagram says the song was recommended to more people than intended, but has not explained why.
The company says its engineering team is working to fix the problem and that it is continuing to investigate.
Users have also noticed Soulja Boy’s “Turn My Swag On” in suggestions, but Instagram says that recommendation is not a bug.
Instagram said Creed’s “Higher” was being recommended to more users than intended.
The company said it was investigating the issue, and its engineering team was working to fix it.
Users had reported seeing the 1999 song repeatedly suggested for Instagram posts and Stories.
Meta did not give a reason for the unusually frequent recommendations.
Instagram said suggestions for Soulja Boy’s “Turn My Swag On” were not a bug because the song is popular on the platform.
- Who
- Instagram, owned by Meta, and users who saw the song suggested.
- What
- Instagram said Creed’s “Higher” was recommended to more people than intended and that it was investigating.
- When
- Users reported the recommendations in August and September 2026; Meta confirmed the issue on October 9, 2026.
- Where
- Instagram, in song suggestions for posts and Stories.
- Why
- Not stated. Meta said it was continuing to investigate.
This story does not have two clearly opposing sides.
We looked into this and found that this song is being recommended to more people than intended.
We’re continuing to investigate.
The Soulja Boy song being recommended is not a bug, and it is actually popular on IG!
I’m not following Creed, I’m not listening to Creed.
Users posted on X that Instagram was repeatedly suggesting “Higher” for their Stories.
More users posted about seeing “Higher” in Instagram’s song suggestions.
Meta confirmed that “Higher” was being recommended to more users than intended and said it was investigating.
- Song
- Higher” by Creed
- Album
- Human Clay, released in 1999
- Platform
- Issue
- Recommended to more people than intended
- Other track
- Soulja Boy’s “Turn My Swag On” was described by Instagram as popular on the platform, not a bug.
Sources
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