Business · Companies · 2 hrs ago
McDonald’s Switzerland brings back The Prime for its 50th anniversary
McDonald’s Switzerland is bringing back The Prime as part of its 50th anniversary.
The burger was created 12 years ago by TV chef René Schudel.
Customers chose it in a vote involving 10 burgers, beating options including the McZüriGeschnetzeltes and McRösti.
The Prime comes with one or two beef patties, Gruyère, bacon, coleslaw, rocket, tomato, onions, relish and Farmer sauce.
It is available nationwide for a limited time, starting Tuesday, while stocks last.
The return reflects the company’s anniversary and customers’ choice, while its recently introduced The M is no longer listed in the app or available at many branches.
In a Crissier branch, the single version costs 10.90 Swiss francs and the double costs 13 francs.
McDonald’s Switzerland is bringing back the burger The Prime for its 50th anniversary.
The burger was chosen in a fan vote from a field of 10 burgers.
The Prime was created 12 years ago by TV chef René Schudel.
It is available nationwide for a limited time from Tuesday, while supplies last.
Customers can choose a single- or double-patty version.
- Who
- McDonald’s Switzerland is bringing back The Prime, created by TV chef René Schudel.
- What
- The burger is returning after winning a fan vote among 10 burgers.
- When
- From Tuesday, for a limited time; the sources give the publication date as 13 October 2026.
- Where
- McDonald’s restaurants across Switzerland.
- Why
- The return marks McDonald’s Switzerland’s 50th anniversary and follows customers’ vote.
This story does not have two clearly opposing sides.
TV chef René Schudel created The Prime.
20 Minuten reported that The Prime had won the fan vote and would return.
The Prime is available nationwide for a limited time, while supplies last.
- Anniversary
- 50 years of McDonald’s in Switzerland
- Fan vote
- The Prime beat nine other burgers
- Creator
- René Schudel
- Single version
- 787 kilocalories
- Double version
- 917 kilocalories
What people are saying
The Prime has a huge fan base – and now it is back. We listen to our guests every day and shape our offering according to the wishes of the majority.
I am thrilled that The Prime was voted back. I understand why: the burger is simply amazing.
Sources
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