Business · Companies · 1 day ago
Chinese automakers make the biggest gains in customer service satisfaction in Mexico
A J.D. Power study found that Chinese automakers made the biggest gains in customer satisfaction with vehicle service in Mexico.
Their average score rose 41 points, from 827 to 868 out of 1,000.
BYD became the first Chinese brand to lead the study’s volume-market segment, while GMC ranked first in the premium segment for the second year in a row.
The study surveyed 6,530 owners of new vehicles who had visited an authorized dealer for maintenance or repairs in the previous 12 months.
It included brands such as BYD, MG, Chirey and JAC, but not Geely or GAC, which had entered the market more recently.
J.D. Power said many Chinese brands still have room to meet Mexican customers’ service expectations.
As cars rely more on software updates and specialized repairs, automakers and dealers will need the right technical skills and service capacity to earn customers’ trust.
Chinese brands recorded the largest year-on-year gain in customer satisfaction with vehicle service in Mexico, according to J.D. Power.
Their score rose 41 points, from 827 to 868 out of 1,000, in the 2026 study.
BYD became the first Chinese brand to lead the study’s volume-market ranking.
GMC ranked first in the premium segment for the second consecutive year.
The study was based on responses from 6,530 owners of new vehicles who had visited an authorized dealer for maintenance or repairs.
- Who
- Chinese automakers made the largest gains, according to J.D. Power Mexico. BYD led the volume-market ranking, while GMC led the premium segment.
- What
- J.D. Power reported a 41-point rise in Chinese brands’ customer service satisfaction score in Mexico.
- When
- The study’s fieldwork ran from December 2025 to August 2026. The report was published on October 9, 2026.
- Where
- Mexico.
- Why
- The article says consumers are beginning to recognize Chinese brands for vehicle quality, reliability, delivery and dealership facilities.
This story does not have two clearly opposing sides.
Chinese brands are making clear advances, but most still have a way to go to meet Mexican customers’ service expectations.
We hope that will be the trend for all, and that all the other brands that arrive do not just arrive to sell, but arrive well prepared before going to market, with their service area already properly established.
J.D. Power conducted fieldwork for its study, gathering opinions from 6,530 new-vehicle owners who had visited an authorized dealer for maintenance or repairs in the previous 12 months.
El Economista MX reported the study’s findings, including the 41-point rise in Chinese brands’ score and BYD’s first-place ranking in the volume segment.
- Chinese brands’ score
- 868 out of 1,000, up from 827
- Score increase
- 41 points year on year
- BYD
- First Chinese brand to lead the volume-market ranking
- GMC
- First in the premium segment for the second consecutive year
- Study participants
- 6,530 owners of 2023, 2024 and 2025 model-year vehicles
Sources
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