Entertainment · Film · 12 hrs ago
AI studios may create original films as traditional studios retain key advantages
At a film-industry event in Busan, VFX veteran Hong Jae Cheol discussed how AI could change filmmaking.
He said small companies built around AI may be able to create their own intellectual property.
Traditional studios, he said, still have advantages in established franchises, production infrastructure, talent and distribution.
AI can help generate settings and visual elements, while actors perform on controlled sets and VFX artists integrate and finish the images.
The technology is already being used for tasks such as cleanup, story previews, character design and environment creation.
Hong and other speakers stressed that filmmakers still need to guide the story, visual design and final result.
Their view was that AI and human creativity will work together, rather than AI replacing existing studios.
The discussion focused on how AI could become part of a connected production process.
AI-native studios can create original intellectual property using automated production workflows, VFX producer-director Hong Jae Cheol said at an event in Busan.
Traditional studios retain advantages in established franchises, production infrastructure, talent and distribution, he said.
Hong described a hybrid future in which AI works alongside human creativity rather than replacing existing studios.
The discussion covered AI uses across VFX, animation and filmmaking, including cleanup, previs, character design and environment creation.
Speakers said filmmakers still need to shape the story, visual design and final result.
- Who
- VFX veteran Hong Jae Cheol, creative director Mark Wachholz and director Ahn Jaehong spoke at the event.
- What
- They discussed AI filmmaking, including the potential for AI-native studios to create original intellectual property while traditional studios retain key advantages.
- When
- Sunday, at an event reported on October 11, 2026.
- Where
- The InnoAsia AI Creators Camp at the Asian Contents & Film Market of the Busan International Film Festival in Busan.
- Why
- The discussion examined how AI could become part of filmmaking workflows and how human direction and VFX expertise remain important.
AI-native studios
Traditional studios
Intellectual property
AI-native studios
Small companies using automated pipelines can develop their own intellectual property.
Traditional studios
Traditional studios hold advantages in established franchises.
Production capabilities
AI-native studios
AI-native companies can use automated workflows to make films.
Traditional studios
Traditional studios retain production infrastructure, talent and distribution.
We are moving from using AI to generate individual images toward using AI as part of a complete production workflow.
exploring instead of controlling
AI is just a tool; film is a sequence.
This story does not have a timeline yet.
- Event
- InnoAsia AI Creators Camp
- Venue
- Asian Contents & Film Market, Busan International Film Festival
- Hong Jae Cheol
- Producer-director at Viscode; began his career at Industrial Light & Magic
- Traditional studios
- Advantages include franchises, production infrastructure, talent and distribution
- AI workflow uses
- Rotoscoping, cleanup, previs, character design, camera tests and environment creation
Sources
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