Business · Trade · 3 days ago

Kelantan dishes are driven overnight to meet demand in Kuala Lumpur

Kelantan dishes are driven overnight to meet demand in Kuala Lumpur

People in Kuala Lumpur are craving traditional food from Kelantan.

Each day, thousands of freshly made food packs make the nearly 400km journey to the city overnight.

Social media has helped drive interest in the dishes.

The trend shows how people seek out regional comfort food even far from where it is made.

Sources

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