Business · Companies · 1 hr ago
Galletas Gullón has grown to 2,300 employees under longtime leader
Juan Miguel Martínez Gabaldón has led Galletas Gullón, a family-owned biscuit company in Aguilar de Campoo, Spain, since 1985.
He joined when the business was struggling and says it needed to expand and automate its factory to compete with large retailers.
The company now employs about 2,300 people and sells its products in more than 134 countries.
Its growth has made management more complex, and Martínez Gabaldón says the company must protect the family’s assets and sustain thousands of jobs in the region.
He says Gullón does not use bank financing and has expanded abroad through subsidiaries and exports.
He expects international growth and healthier food products to remain central to the company’s future.
Galletas Gullón employs about 2,300 people and sells its products in more than 134 countries.
Juan Miguel Martínez Gabaldón has led the Spanish biscuit company for more than four decades.
He joined Gullón in 1985, when the family business was seeking a leader to advance the company.
The company has expanded from a 6,000-square-metre factory and has focused on healthy products and international sales.
Martínez Gabaldón says the company now needs stronger governance and must protect the family’s assets and thousands of jobs.
- Who
- Galletas Gullón and its CEO and president, Juan Miguel Martínez Gabaldón.
- What
- Gullón has grown to about 2,300 employees and sells products in more than 134 countries.
- When
- Martínez Gabaldón joined in 1985; the article was published on 13 October 2026.
- Where
- Aguilar de Campoo, Palencia, Spain.
- Why
- The family-owned company sought a leader to take the business to the next level.
This story does not have two clearly opposing sides.
Martínez Gabaldón joined Gullón in Aguilar de Campoo, where the company had a 6,000-square-metre factory.
Gullón employs about 2,300 people and sells its products in more than 134 countries.
- Employees
- About 2,300
- Markets
- More than 134 countries
- Joined Gullón
- 1985
- Factory at arrival
- 6,000 square metres
- Headquarters town
- Aguilar de Campoo, Palencia, Spain
What people are saying
I am a rolling biscuit dedicated to work
The first thing we needed was to expand the factory in the town centre so we could automate it and compete in mass retail
If we maintain the vision of producing healthy products, growth will be enormous
When a company grows, it acquires body fat, so it must evolve towards higher value-added products and better margins
Sources
Related news
IMF raises Spain’s 2026 growth forecast to 2.5%
ING prepares private banking launch and business services in Spain
Acciona plans an 80 MW data center in Chile
PAI Partners prepares possible sale of Áreas after record results
Toledo leads Spanish provinces for rental property returns at 9.2%
Orange seeks Huawei repayment if Europe bans its network equipment
APD head urges business leaders to help Spain compete amid global disruption
Renault, Stellantis and Volkswagen assign new models to Spanish plants
WiZink moves its Madrid headquarters, relocating 480 employees
BDO Auditores appoints three new partners in Spain
Spanish Banks Rank Third in Europe for Sovereign Debt Exposure
