Entertainment · Film · 2 days ago
Sony names YouTube executive Fede Goldenberg to lead Screen Gems
Sony Pictures has named Fede Goldenberg, a longtime YouTube executive, to lead Screen Gems, its film label known for genre movies.
He will report to Sanford Panitch, head of Sony Pictures’ Motion Picture Group.
Ashley Brucks, who has led Screen Gems since 2023, will move into a producing role on upcoming projects.
The label plans to keep making traditional genre films while adding theatrical projects from filmmakers who built audiences online.
Goldenberg spent 15 years at YouTube working with creators and film and television companies.
The shift comes as movies made by digital creators, including Obsession and Backrooms, have drawn attention at the box office.
Sony says Goldenberg will use his creator relationships to help find filmmakers and develop stories for cinemas.
Sony Pictures named YouTube executive Fede Goldenberg to lead its Screen Gems film label.
Screen Gems will expand beyond its traditional genre films to develop theatrical projects from digital-native creators.
Goldenberg will report to Sanford Panitch, president of Sony Pictures’ Motion Picture Group, and use his creator relationships to broaden the label’s filmmaking talent pipeline.
Ashley Brucks, who has led Screen Gems since 2023, will move into a producing role on selected projects.
Goldenberg spent 15 years at YouTube and has more than 20 years of experience across entertainment, technology and digital media.
- Who
- Fede Goldenberg, Sony Pictures and Screen Gems; Ashley Brucks will transition to a producing role.
- What
- Goldenberg was named head of Screen Gems as the label expands into theatrical projects from digital-native creators.
- When
- Announced on October 9, 2026.
- Where
- Screen Gems, a Sony Pictures film label.
- Why
- Sony said it sees potential in bringing digital-native creators and their stories and audiences to theatrical films.
This story does not have two clearly opposing sides.
Some of the most exciting new filmmakers and ideas are emerging from creators outside of traditional Hollywood development pipelines.
After 15 years at YouTube, the world’s biggest digital platform, I know firsthand that the next generation of great filmmakers is already building audiences on the platform.
This story does not have a timeline yet.
- Announcement date
- October 9, 2026
- Goldenberg’s YouTube tenure
- 15 years
- Goldenberg’s industry experience
- More than 20 years
- Goldenberg’s role at YouTube since 2017
- Head of TV & Film Content Partnerships
- Brucks’s tenure as Screen Gems president
- Since 2023
Sources
Sony’s Screen Gems Sets YouTube Exec Fede Goldenberg To Top Genre Label; Ashley Brucks Segues To Producer Role
Sony Pictures Names YouTube’s Fede Goldenberg Head of Screen Gems as Label Pivots to Digital Creators
Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive)
Related news
‘Other Mommy’ leads North American box office with $27.5 million debut
Nicolas Cage says he will probably not work with Amazon again over AI
Alex Gibney Says Universal Hesitated Over International Release of Musk Film
Danny Trejo Says He Is Pro-Immigrant After Backlash Over ICE Film Role
‘The Social Reckoning’ is projected to earn $5.5 million in its opening weekend
Jimmy Stewart’s Daughter Praises KJ Apa’s Performance in Biopic
Tubi to Release R.L. Stine’s ‘The Babysitter’ Adaptation in 2027
Three New Movies Arrive on Prime Video This Week
Brad Bird’s ‘Ray Gunn’ premieres at the London Film Festival
Matthew Lawrence Says Sally Field Was a Mother Figure on the Set of ‘Mrs. Doubtfire’
Trailer released for Scarlett Johansson’s The Exorcist: Martyrs
