Business · Companies · 1 day ago

Crumbl closures reflect wider struggles among dessert chains

Crumbl closures reflect wider struggles among dessert chains

Crumbl, a cookie chain, is closing some of its stores.

The problem is not limited to Crumbl.

Other dessert chains are also seeing their store counts shrink and sales fall.

Some franchisees, who operate stores under a chain’s brand, have filed for bankruptcy.

These trends point to wider pressure across the dessert business.

The available information does not say how many Crumbl stores are closing or where they are.

It also does not outline what happens next.

Sources

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