Politics · Brazil · 1 day ago
Lula campaign accuses Meta of limiting reach after video views surge
Brazilian President Luiz Inácio Lula da Silva’s campaign has accused Meta, which owns Instagram and Facebook, of limiting the reach of his social media profile.
The campaign says the problem has become more serious during the second round of the election.
Lula recently began posting selfie-style videos, and his profile reached more users.
After the first video was posted on Wednesday, October 7, his profile recorded 197 million views that day.
The video itself received more than 27 million views, while earlier campaign formats had reached about 10 million to 15 million people.
On Saturday, October 10, the campaign contacted Brazil’s Superior Electoral Court, which gave Meta 48 hours to explain.
The court’s request comes as the campaign says online reach is important to its election effort.
Lula’s campaign accused Meta of limiting the delivery of the president’s social media profile after his videos drew record view counts.
The campaign said the impact was crucial in the second-round race.
Lula’s profile reached 197 million views on the day he posted his first selfie video.
That video itself received more than 27 million views.
On Saturday, the campaign petitioned Brazil’s Superior Electoral Court, which gave Meta 48 hours to explain.
- Who
- Lula’s campaign accused Meta, which owns Instagram and Facebook.
- What
- The campaign alleged that Meta was not delivering the president’s profile to users.
- When
- The campaign petitioned the court on Saturday, October 10. It said the problem had worsened after a record day for views.
- Where
- On Instagram and Facebook.
- Why
- The campaign said the alleged reduced reach could harm its second-round bid, particularly after Lula’s selfie videos drew large audiences.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
Lula published his first selfie video, which received more than 27 million views.
Lula’s profile recorded 197 million views that day, according to the report.
The campaign petitioned the Superior Electoral Court, which gave Meta 48 hours to explain.
- First selfie video
- Published Wednesday, October 7
- Profile views
- 197 million on the day of the first selfie video
- First selfie video views
- More than 27 million
- Earlier video formats
- Reached 10 million or 15 million people
- Court response deadline
- 48 hours for Meta to explain
Sources
Related news
Northeast is not more dominated by the left than the rest of Brazil
São Paulo officers removed from duty after 20-year-old is fatally shot
Flávio Bolsonaro asks election court to investigate Brazil’s police chief
Lula campaign accuses Meta of limiting its posts before Brazil runoff
Tarcísio and Nunes confirm São Paulo rally for Flávio Bolsonaro
Transparency group renews complaint over AGU payment data
Pro-Lula rally attendees damage entrances to two São Paulo metro stations
Brazil's presidential candidates rally support ahead of October 25 runoff
Brazil’s electoral court restores pro-Lula WhatsApp channel pending full review
Brazil Senate vote on shorter workweek expected before election runoff
Brazil court suspends Stake’s temporary permission to operate
