Business · Economy · 7 hrs ago
Halloween candy prices rise 8.1% as shoppers plan $4.1 billion in spending
Candy and chewing gum prices in the United States rose 8.1% in August compared with a year earlier.
That increase was more than twice the 3.4% rise in overall consumer prices over the same period.
Even so, Americans are expected to spend $4.1 billion on Halloween candy this year, and 96% of Halloween shoppers plan to buy some.
Total Halloween spending is forecast to reach $13.5 billion, up from $13.1 billion in 2025.
Average spending per person is expected to be nearly unchanged from last year at $115.14.
To manage higher costs, many shoppers plan to compare prices, use coupons or sales, or start shopping early.
Discount stores are the most popular place to shop, followed by specialty Halloween stores and online retailers.
Candy and chewing gum prices rose 8.1% in August from a year earlier, according to Bureau of Labor Statistics data.
Americans are expected to spend $4.1 billion on Halloween candy this year, according to a National Retail Federation survey.
The survey found that 96% of Halloween shoppers plan to buy candy.
Total Halloween spending is expected to reach $13.5 billion, up from $13.1 billion in 2025.
Shoppers are adjusting to higher costs by comparing prices, seeking discounts and starting their shopping earlier.
- Who
- American consumers planning Halloween purchases.
- What
- Candy and chewing gum prices rose 8.1%, while shoppers are expected to spend $4.1 billion on Halloween candy.
- When
- Candy prices rose in August from a year earlier; the spending forecast is for this year.
- Where
- United States.
- Why
- Candy prices rose; the sources do not state why.
This story does not have two clearly opposing sides.
Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind,
Candy and chewing gum prices were 8.1% higher than a year earlier.
Prosper Insights & Analytics conducted the NRF survey of 7,889 consumers.
- Candy price increase
- 8.1% in August year over year
- Expected Halloween candy spending
- $4.1 billion
- Shoppers planning to buy candy
- 96%
- Expected total Halloween spending
- $13.5 billion
- Survey respondents
- 7,889 consumers
Sources
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