Business · Companies · 1 day ago
Food start-ups face challenge of staying on supermarket shelves
Food start-ups see a place on the shelves of Albert Heijn or Jumbo as an important step.
These supermarkets can put an unfamiliar brand in front of millions of shoppers.
That exposure can also give a company’s sales a major boost.
But getting a product into a store does not guarantee it will remain there.
The supermarket decides which products stay in its assortment.
For start-ups, keeping that shelf space is a bigger challenge than getting it in the first place.
A place on the shelves of Albert Heijn or Jumbo can give a food start-up access to millions of consumers.
Supermarket placement can also give a start-up’s sales a major boost.
But supermarkets decide whether a product remains in their assortment.
The article says staying on shelves is harder than getting there.
- Who
- Food start-ups and supermarkets including Albert Heijn and Jumbo.
- What
- Food start-ups face difficulty keeping their products on supermarket shelves.
- When
- Not stated.
- Where
- Supermarket shelves, including those at Albert Heijn and Jumbo.
- Why
- A supermarket can bring an unknown brand to millions of consumers and boost sales, but it decides whether the product stays in its assortment.
This story does not have two clearly opposing sides.
Getting onto the shelf is not that difficult; staying there is.
This story does not have a timeline yet.
- Supermarkets named
- Albert Heijn and Jumbo
- Potential reach
- Millions of consumers
- Business impact
- A major boost to sales
- Main challenge
- Remaining in the supermarket assortment
Sources
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