1 week ago
Sweet Karam Coffee Targets Revenue Doubling as India Expands
Sweet Karam Coffee makes sweets, snacks and coffee inspired by South Indian flavours.
The company started in Chennai in 2015.
It mainly sold online at first, but now wants to sell in many more places across India.
Almost half of its sales come from outside South India.
Quick-commerce services helped customers in different parts of the country buy its products.
The company wants its revenue to more than double in FY27.
It is opening more store-in-store outlets and exploring general trade, hotels and vending machines.
It is also considering new South Indian food categories.
The brand has begun selling in the United States, although that expansion is still small.
Sweet Karam Coffee aims to more than double revenue in FY27 after threefold topline growth in FY26.
Nearly 50% of the company’s sales now come from markets outside South India.
The Chennai-based brand sells South Indian sweets, savouries, mixtures and filter coffee blends.
It is expanding from an online-first model into stores, general trade, hotels and vending machines.
Sweet Karam Coffee has entered the United States through online and physical retail channels.
- Who
- Sweet Karam Coffee, led by co-founder and CEO Nalini Parthiban.
- What
- The company is seeking to more than double revenue in FY27 while expanding its South Indian sweets and snacks business across India and into the United States.
- Where
- The business is based in Chennai, operates facilities across the southern belt, is expanding into non-South Indian markets and has entered the United States.
- When
- The company closed FY26 with threefold year-on-year topline growth; the report was published on August 26, 2026.
- Why
- It aims to reach new geographies, build a pan-India omnichannel business and establish an organised presence in South Indian snacks manufacturing.
Key facts
- Founded
- 2015
- Headquarters
- Chennai
- FY26 growth
- Threefold year-on-year topline growth
- FY27 ambition
- More than double revenue
- Non-South sales
- Almost 50% of total sales
- Product range
- Mysore Pak, Athirasam, Murukku, mixtures and filter coffee blends
- International expansion
- United States through online and physical retail channels
Quotes
Nalini Parthiban
Co-founder and CEO of Sweet Karam Coffee
“Almost 50 per cent of our sales now is from non-South markets. Quick commerce has helped democratise the distribution —which means sitting in Chennai, I could get access to two cohorts of consumers. South Indians in South India and other parts of the country as well as North and other pan India customers. So we were seeing more and more traction across the country”
thehindubusinessline.com
“We have facilities across the entire southern belt. In fact, we now control almost all our facilities. The objective is to have an organised play in the fragmented South Indian snacks manufacturing ecosystem”
thehindubusinessline.com
Sources
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