3 weeks ago

Quick Commerce Replays Modern Trade Revolution Faster in India

Quick Commerce Replays Modern Trade Revolution Faster in India
Quick-commerce is replaying modern trade revolution · financialexpress.com

Imagine long ago, people bought their groceries only from small neighborhood shops.

Then big supermarkets came along, but it took almost 20 years for them to become really important.

Now there are app-based delivery services that bring groceries to your door very quickly.

In only about three years, these fast delivery services have become very important for companies that make food and household products.

For some of those companies, most of their online sales now happen through these apps.

Experts think these apps could become even bigger than supermarkets ever were, and do it much faster.

This works well in India because many people live in crowded cities, pay with their phones, and buy groceries often.

Big companies are now paying close attention and selling more through these fast delivery apps.

Key facts

Quick commerce share of large FMCG sales
6-7% (up to 9% for some companies)
Quick commerce share of online sales
60-75% for several FMCG firms
Modern trade peak share
10-12% of FMCG sales after nearly two decades
Projected quick commerce share
Approximately 15% in about five years if it compounds at ~30% annually
Kirana stores in India
Approximately 14 million
FMCG distributors
Over 450,000
Companies citing channel growth
Dabur, Nestlé India, Britannia, HUL, Tata Consumer

Sources

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