18 hrs ago
JioHotstar Enters Middle East Through STARZPLAY Partnership
JioHotstar is bringing its Indian shows and movies to people in the Middle East.
It is doing this with STARZPLAY, a streaming service in the region.
People will find JioHotstar content inside the STARZPLAY app and website.
The selection includes shows, movies and reality programs in several Indian languages.
Bigg Boss and Koffee with Karan are among the programs mentioned.
JioHotstar will be part of STARZPLAY’s PLUS plan, which costs AED 34.99 per month.
A more expensive MAX plan also includes STARZPLAY sports content.
JioStar says the region is important because many South Asian people live there and audiences want entertainment in different languages.
JioHotstar is expanding into the Middle East through a partnership with STARZPLAY.
JioHotstar will appear as a dedicated destination on STARZPLAY’s app and website.
The offering includes originals, television content, films, reality franchises and programming in multiple Indian languages.
The ongoing season of Bigg Boss will be available in six languages, alongside the upcoming season of Koffee with Karan.
JioHotstar is included in STARZPLAY’s PLUS plan for AED 34.99 monthly; MAX costs AED 49.99 and adds STARZPLAY’s sports portfolio.
- Who
- JioHotstar and STARZPLAY.
- What
- A partnership bringing JioHotstar’s Indian entertainment catalogue to STARZPLAY users.
- Where
- The Middle East, through STARZPLAY’s app and website.
- When
- The articles do not specify a launch date.
- Why
- JioStar says the region is important to its global ambitions and has a large South Asian diaspora with demand for entertainment across languages.
Expansion rationale
Audience and access
Why the partnership matters
Expansion rationale
JioStar describes the Middle East as a crucial market for its global ambitions and a way to take Indian entertainment to audiences beyond India.
Audience and access
The partnership gives JioHotstar access to STARZPLAY’s established regional platform and audience, while offering viewers Indian content across languages.
Key facts
- Distribution
- JioHotstar will be a dedicated destination in the STARZPLAY app and website.
- PLUS plan
- AED 34.99 per month; includes JioHotstar.
- MAX plan
- AED 49.99 per month; combines JioHotstar’s catalogue with STARZPLAY’s sports portfolio.
- Content
- JioHotstar Originals, JioStar channel television content, films and reality franchises.
- Languages
- Content includes Hindi, Malayalam, Tamil, Telugu, Bangla and other Indian languages.
- Featured programming
- The ongoing season of Bigg Boss across six languages and the upcoming season of Koffee with Karan.
- Other international markets
- JioHotstar has also launched in the UK, Canada and Singapore.
Sources
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