2 hrs ago
JioStar Secures 15 Brands Across 8 Categories For Festive Cricket
JioStar will show India’s cricket matches against the West Indies in 2026.
Fifteen brands have agreed to advertise during the matches.
Some brands will be Co-Presenting partners, while others will be Associate partners.
The tour has three one-day matches and five T20 matches.
The first match is scheduled for September 27 in Trivandrum.
The T20 series is scheduled to begin on October 6.
JioStar says the matches can help brands reach many viewers during the festive season.
The broader cricket calendar will continue for six months and include teams from Sri Lanka, Zimbabwe and Australia.
JioStar has secured 15 sponsors for the 2026 West Indies Tour of India.
Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt are Co-Presenting partners.
Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb are Associate partners.
The tour includes three ODIs and five T20Is, beginning September 27 in Trivandrum.
The series launches JioStar’s six-month festive-season cricket calendar featuring four touring sides.
- Who
- JioStar and 15 sponsor brands, including Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe, Ultravolt, Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb.
- What
- JioStar secured Co-Presenting and Associate sponsorship partnerships for the West Indies Tour of India 2026.
- Where
- India, with the opening match scheduled in Trivandrum.
- When
- The tour begins September 27, 2026; the five-match T20I series starts October 6.
- Why
- The sponsorships give brands visibility during India’s festive-season cricket calendar, according to JioStar.
Key facts
- Broadcaster and streaming partner
- JioStar
- Tour
- West Indies Tour of India 2026
- Match schedule
- Three ODIs and five T20Is
- Opening date
- September 27, 2026
- Opening venue
- Trivandrum
- Co-Presenting partners
- Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt
- Associate partners
- Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb
- Broader calendar
- Six months featuring four touring sides: the West Indies, Sri Lanka, Zimbabwe and Australia
Quotes
Anup Govindan
Head of Sports Sales at JioStar
“The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment.”
deccanchronicle.com
Sources
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