19 hrs ago
JioHotstar Enters MENA Through STARZPLAY Partnership
JioHotstar is bringing its shows and movies to the Middle East and North Africa.
It is partnering with STARZPLAY, so viewers will find JioHotstar inside the STARZPLAY app and website.
They will need a monthly STARZPLAY plan that includes JioHotstar to watch the content.
The service will offer shows, movies, reality programs and new originals.
The content will be available in several languages, including Hindi, Malayalam, Tamil, Telugu and Bangla.
The Plus plan costs AED 34.99 each month.
The AED 49.99 Max plan also includes STARZPLAY sports, such as cricket.
JioStar says the region matters because many South Asian people live there and audiences enjoy entertainment in different languages.
JioHotstar is launching in the Middle East and North Africa through a partnership with STARZPLAY.
The service will be a dedicated destination inside the STARZPLAY app and website, rather than a standalone app.
Its offering includes originals, television, films and reality shows, with content in multiple languages.
The Plus plan costs AED 34.99 per month; the Max plan costs AED 49.99 and also includes STARZPLAY sports, including cricket.
JioStar says MENA is a key market because of its large South Asian diaspora and interest in entertainment across languages.
- Who
- JioHotstar and STARZPLAY, with JioStar operating JioHotstar.
- What
- JioHotstar is launching in MENA as a dedicated destination within STARZPLAY.
- Where
- The Middle East and North Africa.
- When
- The companies announced the launch on Wednesday; no calendar date is given.
- Why
- JioStar identifies MENA as a key market with a large South Asian diaspora and interest in entertainment across languages.
Key facts
- Distribution
- Dedicated streaming destination inside the STARZPLAY app and website.
- Subscription access
- Viewers need a monthly STARZPLAY plan that includes JioHotstar.
- Plus plan
- AED 34.99 per month; includes JioHotstar's multilingual entertainment library.
- Max plan
- AED 49.99 per month; includes JioHotstar and STARZPLAY sports, including cricket.
- Content languages
- Includes Hindi, Malayalam, Tamil, Telugu, Bangla and other languages; audio tracks are available in up to 10 languages.
- JioHotstar users
- The article reports more than 500 million active users.
- JioHotstar operator
- JioStar, a joint venture formed after the merger of Reliance's media business and Walt Disney's India business.
Quotes
Amit Malhotra
Head of International Business at JioStar
“The strong early response to JioHotstar across the UK, Canada and Singapore has reinforced our belief in the global opportunity for Indian entertainment. As we build JioHotstar into a truly global streaming platform, MENA is a crucial next market, with one of the world's largest South Asian diaspora communities and a deep appetite for entertainment across languages.”
businesstoday.in
telegraphindia.com
“Cricket has given STARZPLAY a strong and lasting relationship with South Asian audiences across the region. JioHotstar allows us to extend that relationship beyond the match and into the entertainment households return to every day. Our ambition is to make STARZPLAY the destination where every member of the family finds something they value.”
telegraphindia.com
Sources
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