2 hrs ago
YouTube Expands India Shopping Network With Major E-Commerce Partners
YouTube is adding more online stores to its shopping programme in India.
This lets creators recommend products in their videos.
Viewers can then find or buy those products through connected retailers.
The new partners include Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ.
YouTube already works with several other Indian shopping platforms.
The company says creator earnings from these links grew by more than 160% year-on-year.
Product-related viewing on YouTube in India also grew by 55%.
New AI tools will let viewers ask questions about products and help creators sell to people in other countries.
YouTube expanded its India shopping affiliate programme through partnerships with Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ.
The new agreements add to existing partnerships with Flipkart, Myntra, Nykaa, Purplle, Shopsy, and Tira.
Average affiliate payouts to Indian creators rose more than 160% year-on-year between the first quarters of 2025 and 2026.
Shopping-related watch time in India increased 55% year-on-year, with more than 45 crore logged-in users searching for product content.
YouTube introduced AI shopping queries and dynamic retail tags supporting local currencies and cross-border monetisation.
- Who
- YouTube, Indian creators, viewers, and participating e-commerce platforms, including Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ.
- What
- YouTube expanded its India shopping affiliate programme and introduced AI-assisted shopping tools.
- Where
- India, through YouTube’s platform and its participating retail partners.
- When
- The announcement was made on Thursday; the company cited year-on-year results between the first quarters of 2025 and 2026.
- Why
- To connect creators and viewers with more retailers, support creator earnings, and enable product discovery and cross-border monetisation.
Key facts
- New retail partners
- Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ
- Existing retail partners
- Flipkart, Myntra, Nykaa, Purplle, Shopsy, and Tira
- Creator payout growth
- More than 160% year-on-year between the first quarters of 2025 and 2026
- Global payout growth
- 100% year-on-year over the same cited period
- Shopping watch-time growth
- 55% year-on-year in India
- Logged-in product-search users
- More than 45 crore in India
- New AI tools
- Ask YouTube for Shopping and dynamic retail tags with local-currency support
Quotes
Gunjan Soni
Managing Director – India at YouTube
“With our creators seeing life-changing revenue, and our merchant partners and brands seeing measurable impact, we’re building a thriving economy where creativity directly leads to commerce”
CNBC TV 18
Sources
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