5 days ago
GPHG India 2026 Brings Global Watchmaking Spotlight To India
Ethos is bringing a major watch exhibition to India in 2026.
The event is called the Grand Prix d’Horlogerie de Genève, or GPHG.
It is sometimes described as the Oscars of watchmaking.
Visitors will see watches competing for awards in 15 categories.
They can also learn how watches are made through classes and special events.
Ethos says Indian watch buyers are becoming more knowledgeable.
Many collectors now care more about craftsmanship and stories than famous logos.
The exhibition could encourage watch brands to create more products specifically for Indian collectors.
Ethos Watches will bring the Grand Prix d’Horlogerie de Genève exhibition to India for the second time since 2022.
The exhibition will display finalist watches competing across 15 award categories.
Visitors will be able to attend watchmaking masterclasses, collector evenings and educational events.
Ethos CEO Pranav Saboo said India has entered the world’s top 15 watch markets and is gaining global industry attention.
India’s collectors are increasingly choosing watches for craftsmanship and personal interest rather than logos or status.
- Who
- Ethos Watches, led by Managing Director and CEO Pranav Saboo, is bringing the exhibition to India.
- What
- The Grand Prix d’Horlogerie de Genève exhibition will showcase finalist timepieces competing across 15 categories.
- Where
- India; Ethos’s City of Time destination in Gurugram is identified as a major horological venue.
- When
- The event is planned for 2026; the article does not provide specific dates.
- Why
- To give Indian collectors access to leading watchmaking, expand understanding of fine horology and strengthen India’s role in the global watch industry.
Key facts
- Event
- Grand Prix d’Horlogerie de Genève exhibition
- Common description
- Often called the “Oscars of Watchmaking”
- India appearance
- The exhibition’s second appearance in India since 2022
- Award categories
- Finalist watches will compete across 15 categories
- Indian market position
- Pranav Saboo said India has entered the world’s top 15 markets
- Ethos venue
- City of Time in Gurugram covers 22,000 square feet
- Retail offering
- City of Time includes five exclusive brand boutiques and two multi-brand galleries with more than 50 independent brands









