3 weeks ago
Doctors Urge Junk Food Ad Ban and Celebrity Endorsement Curbs
In India, many doctors and health experts are worried about junk food.
Junk food is food with too much sugar, salt, or fat, like biscuits, chocolates, instant noodles and sugary drinks.
Eating too much of it can make people sick and can cause diseases like diabetes and heart problems.
Many Indian adults, and even children, are becoming overweight.
The doctors say big companies use fun cartoons, famous celebrities, and exciting ads to make children want junk food.
So the doctors wrote letters to the government asking it to stop such advertisements on TV and the internet.
They also want unhealthy food packages to carry clear warning labels, like the warnings on cigarette packs.
They want celebrities to stop telling kids to buy junk food and want schools to sell only healthy snacks.
The doctors believe children should be protected from marketing that pushes foods that are bad for them.
If the government agrees, it could help children grow up healthier.
A group of leading doctors, medical scientists and public health experts convened by NAPi wrote to Union Health Minister J.P. Nadda and Information and Broadcasting Minister Ashwini Vaishnaw on August 10.
They urged restrictions on advertising of high-fat, salt and sugar (HFSS) and ultra-processed foods between 6 am and 11 pm across television, print, digital, streaming and social media platforms.
The experts called for mandatory front-of-pack warning labels for products high in sugar, salt or fat, along with legislation prohibiting celebrity endorsements, cartoon characters and child-directed promotions.
The letter cites National Family Health Survey-6 data showing 30.7% of women and 27.3% of men aged 15-49 in India are overweight or obese.
They also want sugary drinks and HFSS foods banned from school canteens, vending machines and other school food outlets, plus restrictions on price-based inducements like 'buy one get one free' offers.
- Who
- A group of leading doctors, medical scientists and public health experts brought together by Nutrition Advocacy in Public Interest-India (NAPi), including Dr Soumya Swaminathan, Dr K. Srinath Reddy, Dr Anoop Misra, Dr Randeep Guleria, Dr V. Mohan and Dr Arun Gupta.
- What
- Called on the government to restrict junk food advertising and marketing, including mandatory front-of-pack warning labels, bans on celebrity endorsements and sports sponsorships, and junk-food-free schools.
- Where
- India, with appeals addressed to the Union Health Minister and the Union Information and Broadcasting Minister covering national television, print, digital, streaming and social media.
- When
- August 10, when the letter was sent to Union ministers.
- Why
- To address India's rapidly growing burden of obesity, diabetes and other non-communicable diseases linked to the aggressive promotion of ultra-processed and HFSS foods.
Public health experts (NAPi)
FSSAI
Front-of-pack labelling
Public health experts (NAPi)
Mandatory warning labels identifying products as high in sugar, salt or fat are needed so consumers can identify unhealthy foods.
FSSAI
FSSAI filed an affidavit with the Supreme Court proposing nutritional information on the front of packaged foods instead of warning labels.
Key facts
- Letter recipients
- Union Health Minister J.P. Nadda and Union Information and Broadcasting Minister Ashwini Vaishnaw
- Proposed ad restriction window
- 6 am to 11 pm
- Platforms covered
- Television, print, digital, streaming and social media
- Obesity data (NFHS-6)
- 30.7% of women and 27.3% of men aged 15-49 overweight or obese
- Key demands
- Front-of-pack warning labels; bans on celebrity endorsements, cartoon characters, child-directed promotions, influencer marketing, giveaways, school-based promotions and sports sponsorships
- School measures
- Ban sugary drinks and HFSS foods from school canteens, vending machines and school food outlets
- FSSAI stance
- Filed an affidavit with the Supreme Court proposing front-of-pack nutritional information instead of warning labels
- Notable signatories
- Former WHO Chief Scientist Dr Soumya Swaminathan, Dr K. Srinath Reddy, Dr Anoop Misra, Dr Ambrish Mithal, Dr Randeep Guleria, Dr V. Mohan and Dr Arun Gupta










