Dabur told to drop '100% natural' claims after FSSAI order

A food safety group in India, called FSSAI, told a company named Dabur to stop writing things like "100% pure" and "100% natural" on some of its food packages, including honey, coconut milk and ghee.

The group is not saying that these foods are bad, unsafe or fake.

It just thinks these big promises can trick people into believing the food is better than it really is.

There is no scientific rule that says what "100% natural" even means, because almost every packaged food is changed during processing to keep it safe and fresh.

Even honey is cleaned, filtered and heated before it reaches the shop.

"Natural" does not always mean healthy — honey is mostly sugar, and ghee and coconut milk are full of a type of fat called saturated fat.

Natural things are not always safe either, because even natural foods can be harmful if you eat too much.

The best way to know what you are eating is to read the ingredient list and nutrition facts on the packet.

Science, not fancy marketing words, should help us choose our food.