3 weeks ago

Professor turns subtitles into literacy tool for millions

Professor turns subtitles into literacy tool for millions
How this professor is turning movie subtitles into a literacy tool for millions · livemint.com

A long time ago, a student named Brij Kothari was watching Spanish movies in America and wished he could read the words he was hearing.

He thought that reading and listening together could help people learn to read better.

He brought this idea, called Same Language Subtitling, to India, where shows get subtitles in the same language people speak.

First, television companies said no because they thought subtitles would distract viewers.

So Kothari did experiments, and children who watched subtitled shows learned to read faster.

In 2002, his idea won a big prize of 250,000 dollars, which gave it lots of attention.

Now, more than 110 television programmes in India show these subtitles, reaching about 160 million people.

The government made a rule that many shows should have same-language subtitles, and now movies must include them too.

This way, millions of people can practise reading while simply watching their favourite shows.

Key facts

Founder
Brij Kothari
Initiative
Same Language Subtitling (SLS), led by BIRD - Billion Readers
Origin
1996 PhD study at Cornell University, United States
Top prize
$250,000 from Co-Impact via World Bank Development Marketplace (2002)
TV programmes with SLS
Around 110, reaching about 160 million viewers
Policy target
50% of TV entertainment programming; fewer than 5% currently comply
Film mandate
All CBFC-certified films must submit same-language subtitle files from March 2026
First film with SLS and audio description
Pathan, starring Shah Rukh Khan

Quotes

Brij Kothari

Adjunct Professor, School of Public Policy, IIT Delhi, and founder of the Billion Readers initiative.

“I thought, if listening and reading happen together, reading skills would improve. Then I asked myself: why not Hindi on Hindi, Tamil on Tamil and every Indian language on itself.”
livemint.com
“We don't tell people what to watch. We simply make what they already watch an opportunity to read.”
livemint.com

Sources

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