1 hr ago
Tamil Films Trend Across 60 Countries as Netflix Expands South Cinema
Netflix says Tamil films are being watched and discussed in many countries.
Their stories are reaching people in places such as Brazil, Mexico, Poland and Portugal.
Netflix says many viewers use subtitles or dubbing to watch stories from other languages.
The Tamil film Made in Korea reached the top spot among non-English films on Netflix and trended in 53 countries.
Netflix India executive Monika Shergill said streaming can add to cinema rather than replace it.
She noted that India has fewer than 9,000 cinema screens for a population of 1.5 billion.
Netflix has also created Southverse, a place in its app for South Indian films.
Shergill encouraged filmmakers to try genres such as modern urban romance.
Netflix says Tamil films regularly trend in more than 60 countries, including Brazil, Mexico, Poland and Portugal.
The company said about 70% of story consumption on its service is through subtitles or dubbing.
Tamil original Made in Korea ranked No. 1 globally among non-English films and trended in 53 countries.
Netflix India content executive Monika Shergill described streaming as additive to cinemas and cited India’s fewer than 9,000 screens for 1.5 billion people.
Netflix launched Southverse, an in-app destination for South Indian films, while Shergill encouraged creators to explore genres such as modern urban romance.
- Who
- Netflix India and its content executive Monika Shergill; Tamil filmmakers and audiences.
- What
- Netflix discussed the global reach of South Indian cinema and its new Southverse in-app destination.
- Where
- The media interaction was in Chennai; Tamil films were reported to trend in more than 60 countries.
- When
- At a media interaction in Chennai marking Netflix’s decade of operations in India; the article does not give a date.
- Why
- Netflix presented South Indian storytelling as a growth engine and said subtitles and dubbing help its stories reach international audiences.
Streaming complements cinema
Theatrical-window concerns
Streaming and theatrical releases
Streaming complements cinema
Monika Shergill described streaming as additive to cinemas.
Theatrical-window concerns
The article refers to friction around theatrical windows but does not identify a specific opposing argument or speaker.
Key facts
- Countries where Tamil films trend
- More than 60
- Story consumption via subtitles and dubbing
- About 70%
- Made in Korea global ranking
- No. 1 non-English film
- Countries where Made in Korea trended
- 53
- Netflix India milestone
- A decade of operations
- India cinema screens cited
- Fewer than 9,000 for a population of 1.5 billion
- New in-app destination
- Southverse, for South Indian films
Quotes
Monika Sherghill
Vice President of Content at Netflix India
“Some of the finest cinema and stories have come from here.”
deccanchronicle.com
“There is no storytelling without Tamil Nadu.”
deccanchronicle.com
Sources
Related news
Suriya’s Vishwanath & Sons Sets September 11 Netflix Premiere
Tollywood Draws Actresses From Across India Amid Growing Demand
Indian Music Royalties on Spotify Rise as Regional Languages Boom
Nani Challenges ‘Pan-India’ Label Applied to South Indian Films
Karthik Subbaraj’s Dorothy Wins Ovation at TIFF World Premiere
Telugu Filmmakers Rethink India’s Overused Pan-India Film Label
Ravi Teja, Priyanka Arul Mohan Film Talks Reportedly Underway
Mari Selvaraj Begins Production On New Film Manjanathi
Netflix Plans Weekly South Indian Film Releases Across 2026
Netflix Expands South Indian Film Slate With Weekly Releases
