5 hrs ago
Bilibili’s Global Expansion Draws Interest From Indian Creators
Bilibili is a Chinese video platform that started with anime, comics and games.
It now also has videos about technology, entertainment, travel, lifestyle and education.
Many people use it every month, and creators can earn money through fan support, advertising and online sales.
India is not officially listed as one of Bilibili’s international markets.
Some Indian creators still try to use the platform with tools such as VPNs or unofficial app downloads.
These methods may not provide all features and could create risks under the platform’s rules.
Indian creators are interested because they may reach a different audience.
For now, Bilibili is more like an extra platform to test than a replacement for YouTube or Instagram.
Bilibili began as an anime, comics and gaming community before expanding into a broader video platform.
The platform reported 376 million monthly active users and 117 million daily active users in the third quarter of 2025.
About 2 million creators earned income through Bilibili during the first half of 2025.
India is not currently listed among Bilibili’s official international markets, but some Indian creators access it through VPNs, sideloaded APKs and changed location settings.
Indian creators see Bilibili as an additional distribution channel for gaming, technology, anime, entertainment, travel and knowledge content.
- Who
- Bilibili and Indian video creators.
- What
- Bilibili’s international expansion is attracting interest from Indian creators seeking another platform and audience.
- Where
- Bilibili is based in China; Indian creators are attempting to access it from India, which is not listed among its official international markets.
- When
- Bilibili reported its user figures for the third quarter of 2025, while creator earnings figures covered the first half of 2025.
- Why
- Creators are seeking audience diversification and opportunities in categories including gaming, technology, anime, entertainment, travel and knowledge content.
Expansion Opportunity
Access and Compliance Concerns
Value for Indian creators
Expansion Opportunity
Bilibili could give Indian creators another way to reach audiences beyond YouTube and Instagram, especially in gaming, technology, anime, entertainment, travel and knowledge content.
Access and Compliance Concerns
Bilibili’s availability and monetisation features can vary by market, so Indian creators cannot assume that all creator services will be available to them.
Using workarounds
Expansion Opportunity
Some Indian creators are using VPNs, sideloaded APKs and changed phone location settings to access the platform and upload videos.
Access and Compliance Concerns
Bilibili’s international terms say users should access its services through officially provided methods, and unofficial access methods may carry platform-rule and app-download risks.
Long-term prospects
Expansion Opportunity
Bilibili’s international expansion and large user base could support a sustained creator and audience ecosystem outside China.
Access and Compliance Concerns
It remains uncertain whether the platform’s international growth will translate into a durable local creator and audience ecosystem in India.
Key facts
- Platform origin
- Bilibili began as an anime, comics and gaming community.
- Launch
- Its website launched in 2009.
- Monthly active users
- 376 million in the third quarter of 2025.
- Daily active users
- 117 million in the third quarter of 2025.
- Average daily usage
- 112 minutes during the third quarter of 2025.
- Creator earnings
- Around 2 million creators earned income through Bilibili in the first half of 2025.
- India availability
- India is not currently listed among Bilibili’s international markets.
Sources
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