3 weeks ago

India Cuts Deepfake Takedown Deadline From 36 to 3 Hours

India Cuts Deepfake Takedown Deadline From 36 to 3 Hours
India proposes cutting AI content takedown deadline from 36 hours to just 3 · businesstoday.in

In India, there are new rules for apps and websites like Facebook and YouTube.

When someone posts something illegal, the platform now has to take it down within 3 hours of being told by the government or a court.

Before, it had up to 36 hours.

If the content is very serious, like fake pictures or pretending to be someone else, they have only 2 hours to act.

The rules also talk about deepfakes, which are pictures or videos made by computers that look real.

Now, platforms have to label this computer-made content so people can tell it is not real.

Big platforms with many users have to use special tools to find and stop bad content.

Platforms also have to answer user complaints much faster.

These rules are meant to keep people safe online and stop fake videos from tricking them.

Key facts

Unlawful content removal timeline
Reduced from 36 hours to 3 hours after a government or court notice
Sensitive cases (nudity, impersonation)
Reduced from 24 hours to 2 hours
Complaint resolution timeline
Reduced from 72 hours to 36 hours
AI content labelling
Mandatory; clear labelling and traceable metadata required
Automated detection requirement
Mandatory for platforms with over 50 lakh users
Regulatory framework
Amendments to the IT Rules, 2021; IT Act, 2000 and Bharatiya Nyaya Sanhita (BNS) 2023
Deepfake detection projects
Saakshya (IIT Jodhpur, IIT Madras), AI Vishleshak, and IIT Kharagpur real-time voice deepfake detection
Related government portals
SAHYOG Portal for automated removal notices; central appellate forum for user appeals

Quotes

Jitin Prasada

Minister of State, Electronics and Information Technology

“Grievance redressal deadlines have been cut from 24 hours to two hours for sensitive cases such as nudity or impersonation”
thehansindia.com
“Intermediaries are now required to take down unlawful information upon intimation within three hours instead of 36”
thehansindia.com

Sources

Related news