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Social Media Companies Intensify Efforts to Identify Child Users

Social Media Companies Intensify Efforts to Identify Child Users
Social media companies are trying harder to know which users are kids · livemint.com

Social media companies want to know which users are children so they can apply safety rules.

Meta agreed to improve its age-checking systems as part of an $18 billion settlement.

The company has one year to strengthen these systems and have outsiders check how well they work.

Some companies ask for identification, while others use artificial intelligence to guess a person’s age.

These systems look at clues such as posts, friendships, viewing habits, photos, and login times.

Roblox uses video selfies for people who want to chat, but it says the videos are deleted after checking.

Experts warn that these tools can make mistakes, especially for some groups of people.

Privacy advocates worry that age checks could make the internet less private and restrict access to lawful information.

Companies also disagree about whether app stores or individual platforms should verify users’ ages.

Key facts

Meta settlement
A $18 billion agreement involving 48 states, the District of Columbia, and U.S. territories.
Meta deadline
Meta has one year to improve its age-assurance approach.
Identification retention
Meta says identification documents used for age checks are deleted within 30 days.
Artificial intelligence checks
Google and Meta use online behavior and content to estimate whether users are adults or minors.
Roblox age check
Roblox uses video selfies to estimate ages for users who want to chat with others.
Roblox video policy
Roblox says age-check videos are deleted after processing.
Key concern
Critics cite privacy, accuracy, discrimination, free-expression, and anonymity risks.

Quotes

Google

Technology company opposing proposals to make app stores responsible for age verification

“Billed as ‘simple’ by its backers, including Meta, this proposal fails to cover desktop computers or other devices that are commonly shared within families. It also could be ineffective against pre-installed apps.”
livemint.com
“By combining these visual insights with our analysis of text and interactions, we can significantly increase the number of underage accounts we identify and remove”
livemint.com

Sources

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