2 weeks ago
Modi Tops Cabinet Ministers in Social Media Performance Review
The Indian government checked how well its ministers use social media.
According to sources, Prime Minister Narendra Modi ranked first in the review.
The assessment looked at Instagram, X, and Facebook.
It covered activity from May 1 to August 15.
Reviewers counted posts, likes, followers, and other forms of engagement.
They also considered how far posts reached people.
Each minister received a report about their own results.
Ministers were encouraged to use Reels and interactive discussions to connect with young people.
Prime Minister Narendra Modi ranked first in the Central government’s assessment of Union ministers’ social media performance, according to sources.
The review examined activity on Instagram, X, and Facebook from May 1 through August 15.
Metrics included daily average posts, total and average engagement, total and average likes, and follower counts.
Ministers received individual reports comparing their social media performance and the reach of their posts.
Ministers were advised to increase posting, use Instagram Reels, and hold interactive sessions to engage younger audiences.
- Who
- Prime Minister Narendra Modi and other Union ministers in India’s Cabinet.
- What
- The government reviewed and ranked ministers’ social media performance and gave each minister an individual report.
- Where
- The review concerned social media activity in India on Instagram, X, and Facebook; the meeting was reported from New Delhi.
- When
- The rankings were disclosed at a Cabinet meeting on Wednesday; the assessment covered May 1 through August 15.
- Why
- The government sought to improve digital communication, increase engagement, and connect more effectively with younger audiences.
Key facts
- Top-ranked official
- Prime Minister Narendra Modi, according to sources cited in the reports.
- Platforms assessed
- Instagram, X, and Facebook.
- Assessment period
- May 1 through August 15, approximately three and a half months.
- Evaluation metrics
- Daily average posts, total engagement, average engagement per post, total likes, average likes, and follower count.
- Reports provided
- Individual social media performance reports were handed to each minister.
- Recommended actions
- Ministers were advised to increase posts, engagement, meaningful interactions, Instagram Reels, and interactive sessions.
- Stated outreach focus
- Improving digital communication with younger audiences, including Gen Z.
Sources
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