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SORRY SUGAR Crosses ₹1 Crore, Targets 100 Stores
SORRY SUGAR is a new coffee company from Gurugram.
It sells coffee premixes and drinks with no added sugar.
The company uses monk fruit to make its products sweet.
It says customers want healthier choices without giving up good taste.
SORRY SUGAR made more than ₹1 crore in its first month.
It currently has three physical stores and also sells online.
The company raised $1 million to help it grow.
It wants to earn more than ₹60 crore each year and open over 100 stores by 2027.
It may also start selling zero-added-sugar gelatos.
Gurugram-based SORRY SUGAR reported more than ₹1 crore in revenue during its first month after launching in early 2026.
The clean-label beverage startup currently operates three stores across Delhi and Gurgaon and sells through online and quick-commerce channels.
SORRY SUGAR raised $1 million in seed funding led by the Dhanuka family and Amishi London.
The company is targeting annual recurring revenue above ₹60 crore by the end of the financial year.
It plans to open more than 100 stores by the end of 2027, with a focus on Delhi, Mumbai and Bangalore.
- Who
- SORRY SUGAR, a Gurugram-based beverage startup, led by co-founder Kunal Verma.
- What
- The company crossed ₹1 crore in first-month revenue and announced plans for major online and offline expansion.
- Where
- The company operates across Delhi and Gurgaon, with planned expansion focused on Delhi, Mumbai and Bangalore, while selling online across India.
- When
- SORRY SUGAR launched in early 2026; it is targeting more than ₹60 crore in annual recurring revenue by the end of the financial year and 100-plus stores by the end of 2027.
- Why
- It aims to meet demand for convenient beverages that offer sweetness without added sugar while retaining taste.
Key facts
- First-month revenue
- More than ₹1 crore
- Launch
- Early 2026
- Current stores
- Three stores across Delhi and Gurgaon
- Seed funding
- $1 million
- Revenue target
- More than ₹60 crore in annual recurring revenue by the end of the financial year
- Store target
- More than 100 stores by the end of 2027
- Products
- Monk fruit-sweetened beverages, zero-added-sugar coffee premixes and planned gelatos
Quotes
Kunal Verma
Co-founder of SORRY SUGAR
“We are a D2C-first brand, with offline stores designed to let consumers experience SORRY SUGAR beyond the product. With demand already coming from across India, we plan to scale our offline quickly as well, targeting 100+ stores by the end of 2027, with a strong presence across Delhi, Mumbai and Bangalore”
livemint.com
“The response validated a simple belief that this is the change today’s generation was waiting for. Consumers want to make healthier choices, but not at the cost of taste. Our brand brings the two together – and the early traction shows how strongly that proposition has resonated”
livemint.com
Sources
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